10 Marketing Tips for Mobile Apps

78% of the smartphone users access a retail site via a mobile app. More than thousand apps are discovered in both major app stores. A survey found that 40% of full-time professional developers consider Android as the “priority” target platform, which is more than iOS (37%) or other platforms. However, in the whole, both are ruling over the world.  

What is an app? The app is the common term for the “application” or the application program which is designed to perform the specific function directly for the end-user or in some instances, for another application program. When you open an application, it runs inside the operating system till you shut it off. Word processors, web browsers, database programs, development tools, image editing programs and communication programs are the illustrations of the desktop apps, while, webmail, online retail sales, online auctions, etc. are of the web apps.  And, WhatsApp, PayTM, Telegram and Opera Mini are the common examples of the Mobile Apps Development. 

Having the well-established business in this hard hitting ambiance is something not sufficient to subsist today. You have to endorse it to the whole world and most importantly, targeting the right audience is the pivotal factor to be comprehended. Plus in this  mobile world, it is very essential to grab the attention of the smartphone generation and make them to use your mobile app.

To stand out among the passel of the apps, it is very indispensable to adopt some cogent marketing tips for the mobile apps.

 

1.      Initiate marketing your app before its launch date: 

Comprehend your marketing timeline as the crescendo. You should start your marketing efforts from the onset of the mobile app creation. This will eventually lay the foundation for your business. And, it is also requisite, as today, millions of apps are accessible on the major Play Stores.

Your marketing campaign should begin smoothly, continue to form, and ultimately peak with its influx in all the app stores.

 

2.      ASO (App Store Optimization): 

App store optimization is somewhat different from SEO. The major app sores prioritize certain apps on the basis of some factors like ratings, tags, screenshots, app title, etc. Nonetheless, SEO primarily focuses on the Google whereas the app store optimization in not a one-size fits the entire game. Make your app title strong, as it is the most important ranking factor when it comes to the app store optimization.

 

3.    Make it something worthy, enthralling and user-friendly: 

If the app is not something the audience needs, it is not going to drive the maximum traffic. Expand your wavelength of the mobile app usage. Target the maximum populace rather than a small amount of traffic. Instead, come up with the apps that are useful and interesting at the same jiffy. Plus, they have the feature of user-friendliness, because if they will be too intricate, the user will involuntarily step out from that specific app.

 

4.   Common name and catchy icon: 

Focus on the name that is mostly preferred by the audience as the search term. It is all the magic of the words, for eg- as the user enters the term “songs app”, a list has been occurred. And the “Saavn Music and Radio” has appeared at the top. This is the difference you must create in your app and the other apps.

And the icon… yes, it allures the customer most. If your app’s icon is so tempting and eye-catchy, rather than its position, there might be more chances that the user will explore your app’s details.

 

5.      Set yourself on social media: 

Facebook, Twitter, Linkedin… The social media network is the most effective and worthy medium to steal the attention. Regularly timed tweets, discussing the progress of the product, making the points about features and capabilities and accentuate the amusing usages of your apps are all easy to share on the social media channels.

 

6.     QR codes: 

QR or Quick Response codes are the most customary elements of the today’s youth to grab their heed. You can add them to your website, business card, brochures, mailings (email and snail mail), receipts or the storefront window.

 

7.      Words are good, but videos are great: 

The video analytically engages an audience for longer span than text. Yes, the quality and creative content also allures the audience, but, if you can manage to make the short video encompassing the working or description of your app, then go for it. But make sure it will be something to watch the whole, along with some informative and entertaining stuff. It is not necessary that all your videos will get viral, however, if one of them gets loved by the individuals, then  the good things will happen.

 

8.   Get the natural and credible reviews for your app: 

Reviews and good ratings are the most convincing way to make people to download the app. By the same token, it is radically significant that you will find an effective approach of driving the reviews in a way that‘s natural and won’t trigger Google or Apple’s spam filters.

Ensure you are getting a veracious and the authentic opinion rather than an advertising spiel.

 

9.      Guest blogging: 

Blog outreach or the guest blogging is the most influential approach to promote your mobile app. Lots of websites welcome the guest blogs. Approach to them with your content and acquire a link to your app or website in the credits. But, remember your content is something of value rather than a fluffy-puffy piece. This will lead to increase in the amount of your app downloads.

Try it. It is an imperative way to advertise in the mainstream milieu.

 

10.  Mobile App marketing agencies: 

Still, need a marketing agency to advertise your app, here are some:

·      Appspire.me

·      Appency

·      Appular

These are just a few of the many. Google for getting the more names of the mobile app marketing agencies.

 

Think outside of the box and apply these marketing tips and you will be like the Pacific Ocean amongst the oceans of the mobile apps on the app stores.