10 Less-Known Strategies for Boosting Off-Page SEO

by Naman A. Well-Motivated Digital Marketer

Search Engine Optimisation is an ever-evolving field. With various branches, such as on-page, technical, or off-page, SEO has become the backbone of every marketing strategy.

However, we are more aware of some tactics than others. For example, on-page SEO is well-documented, while off-page SEO strategies can often remain in the shadows. Off-page SEO involves optimising elements outside your website to improve its search engine rankings, which is crucial for online success.

You may be familiar with backlinks and social media, but numerous other off-page SEO strategies exist. They are less known but can significantly impact your site's visibility and authority in search engine results.

Here's an article sharing 10 less common strategies SEO services in Geelong use for boosting a website's off-page SEO.

1. Influence Schema Markup

Schema markup, or structured data, is a powerful but often underutilised off-page SEO strategy. It helps search engines understand and present your website's content in a more structured manner in search results.

To leverage this strategy, SEO services in Geelong implement schema markup to highlight key information about your business, products, services, or events. It can lead to rich snippets in search results, improving click-through rates and traffic.

2. Online Brand Mentions

While backlinks are crucial for off-page SEO, brand mentions without links can also positively impact your website's authority and trustworthiness. Search engines take into account the frequency and context of brand mentions across the web.

So, encourage people to mention your brand online and monitor these mentions using tools like Google Alerts or social media listening tools. Furthermore, engaging with such mentions can also help build relationships and improve your online reputation.

3. Video Marketing

Video content is on the rise, and search engines like Google often display video results in search pages. Hence, creating informative videos related to your niche and optimising them for SEO is an excellent strategy.

Don't forget to include relevant keywords in video titles, descriptions, and tags. Also, you can embed videos on your website. It will keep your visitors engaged, reducing bounce rates and improving overall SEO.

4. Local SEO Citations

For businesses targeting local audiences, local SEO citations are crucial. Citations are mentions of your business name, address, phone number, and other details on various online platforms. Some common platforms include directories, review sites, and social media.

Keep your business information consistent across all these platforms, as search engines rely on this data to determine your website's credibility and relevance in local search results.

5. Guest Podcasting

Podcasts are a growing medium with a dedicated audience. Many SEO services in Geelong suggest guest podcasting on shows related to your industry or niche as a credible off-page strategy.

This not only allows you to showcase your expertise but also provides backlinks from podcast show notes or websites. These backlinks can boost your off-page SEO and increase your online presence.

6. Webinars and Online Workshops

Hosting webinars and online workshops can position you as an authority in your field. You may have already seen numerous influencers promote such events. This is a strategy with many benefits, from increased ROI to web traffic.

So, create and promote these events on your website and social media channels to attract participants. After the event, SEO services in Geelong repurpose the same content as blog posts, infographics, or video summaries and share them across various online platforms to improve your off-page SEO.

7. Quora and Other Q&A Platforms

Participating in Q&A platforms like Quora can be a valuable off-page SEO strategy. You simply search for questions related to your niche and provide detailed, helpful answers. You can also include links to related pages on your website when appropriate.

This not only helps establish your expertise but also drives targeted traffic to your site.

8. Collaborative Content Creation

Collaborative content creation involves partnering with other businesses or influencers in your industry to create valuable content. It could be in the form of guest blog posts, co-authored ebooks, or joint webinars.

When you collaborate with others, you tap into their audiences, increasing your reach and potential backlinks.

9. Influencer Outreach

While influencer marketing is often linked with social media, influencers can also impact your off-page SEO efforts.

First, identify influencers in your niche and contact them for collaborations or mentions. Reaching out to influencers with high domain authority is ideal, as they can provide powerful backlinks to your website.

10. Monitor and Optimise User Signals

Click-through rate (CTR), bounce rate, and time on site are some crucial user signals, and they play a role in search engine rankings. Thus, every SEO agency in Melbourne monitors these metrics at all times, for which they take the help of tools like Google Analytics and Search Console.

If you notice high bounce rates or low CTR for certain pages, consider optimising your content and meta descriptions to make them more enticing and relevant to users.

Need Dedicated SEO Services in Geelong?

Off-page SEO goes beyond traditional link-building tactics and is not a one-time event. It needs to be promoted, monitored, and modified regularly. Thus, it calls for a professional SEO company.

Make My Website is an excellent company offering its SEO services in Geelong, Melbourne, and many other locations in Australia. So, feel free to contact them for any SEO requirements. They'll be able to help you in the best possible way.