10 Black Hat SEO Techniques That Harms Your Google Ranking

SEO techniques are applied to get more traffic to the website and obtain higher ranking on the search engine result page or SERP. However, there are some SEO techniques that are considered as Black Hat techniques or methods that can harm your website’s ranking rather than improving the same.

With growing demand for relevant, useful and original contents on the website, Google has changed its search algorithm a lot and ranks websites on the top which contain unique and informative contents only. There are some basic things that you need to apply on a website while optimizing your website’s ranking. However, never try something, which is considered as a faulty process according to Google or other search engines. You need to be highly careful about applying the more advanced SEO techniques where the chances of making mistakes are higher than the basic stages.

Here are 10 such SEO techniques that are considered as Black Hat Techniques and should be avoided by all the website owner's.

You are giving some particular contents to Google to be listed on the SERP for initial view of the audience, and when they click on the link to get more information on that topic, you take them to something totally different. For example, you are telling Google through the web codes that your website is selling some kid’s toys, and the fact is it is an online casino, then Google will penalize you for the same and can ban your website too.

Website owners used to get a lot of help from this technique, but after the introduction of the modern searching algorithm of Google, it became irrelevant. Bad or poor link exchange can reduce the ranking of your site. You should focus on building natural links rather than exchanging them with someone else.

Never try to copy and paste contents from other websites, no matter how tempting it seems. It is considered as one of the most disgusting Black Hat SEO techniques. Google search algorithm is always ready to identify duplicate contents; even a single sentence. So, avoid such practice and offer only original and unique content to your viewers.

Just link exchanging links, stop buying links from others. Google advanced search algorithm only prefers the natural process of attracting traffic. Buying link is not included in that list. Google can penalize these websites who offer and buy the links in exchange for money.

Do not use excessive keywords in your content. You can include as much information as you want in your contents to let people be aware of the same. But do not use keywords repeatedly to get more traffic. This will reduce your ranking.

Related Read: Healthy SEO Techniques That Every Web Developers Should Know

You may think that you can hide your text with the help of some color schemes and stuff keywords in the same to increase traffic. But the fact is that the latest Google Bots can easily identify them, and the result is known to you.

This is a practice where a website only contains links and helps other websites in exchanging links with each other's. Google does not encourage this type of practice.

Do not write contents for the search engine; write them for your human visitors. Keep their needs and thoughts in mind while preparing an article or blog.

Never try any of the SEO techniques too much that your site becomes over optimized. Take time and have some break. Over-optimized websites can have reduced ranking.

Never use poor-quality content on your sites. Take care of the grammar, structure, factual statistics and other vital parts. Make them as much informative as you can. 

You should not try these methods to improve your ranking because they are faulty and not useful. Join the efficient SEO training Institute in Chandigarh and know more about the good and bad SEO techniques.