Seo Tips And Tricks

by Tushar Verma (SEO)

What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.

There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and key phrases that describe the site's content.

Keywords should first appear is in the TITLE section of the page's source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or key phrases describing the site's product, services or content.

Ideally, the source code for each subsequent page in the site will also have its own unique keywords listed. Each page title should use one or more of these unique keywords for maximum search engine optimization.

Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page, then sprinkled throughout the body. The last paragraph of every page should also be keyword rich. A suggested rule of thumb is to reach for keyword density between 5-15%. Judgment must be used to invoke keywords liberally without getting too repetitive. It may also help to use bold or italics on a keyword or two, but avoid doing this to excess.

Another important placement for keywords is in the H1 and H2 header fields of each page. The most important keywords or keyphrases should be found here.

Other tricks for helping search engine optimization or SEO are naming image files and anchors with keywords. Anchors, also called crosslinks, are references to other pages within the site.

Finally providing links to and from external sites, called backlinks is also important, as search engine spider bots navigate by links. The text in your page that points to external links can contain keywords too.

Tutors for search engine optimization are available online for those willing to optimize their own sites. There are also many SEO companies that will provide the service at a cost. Some caution should be used in securing a contractor to make sure that what is being promised is feasible, realistic and cost-effective.

Whether performing your own search engine optimization or hiring a contractor, with the billions of web pages on the Internet and the hundreds or even thousands of "hits" that can be returned from any single online search, SEO is a necessity for anyone looking to benefit from search engine traffic.

SEO effects on Business

Every discovery and new idea for that matter brings with itself a lot new opportunities and areas to explore; SEO001as it open new gateways for research and development that can be used to bring more comfort and ease to gain access to information and knowledge but one more thriving factor related to it is the new doors it opens for business and the economical aspects to it. Search Engine Optimization did something similar in fact it is now a multibillion dollar sector and with every passing day is growing by leaps and bounds. In the initial days it did dwindled a bit but later on when it found its footing it never looked back again and since onwards after seeing the magical results it became the prime focus of any business or entity who want themselves to be recognized over the world wide web but it is the micro details to it which makes it a huge business. It is all about marketing a website; therefore the stakeholders are not shy to invest as long as they see results but that has a cost to pay though first the paid inclusion into the search engine directory but what to submit to that directory database does also comes with a certain amount in shape of the content that is to be written that is friendly to the search engine working so that they can categorize and rank the website accordingly. Then the handling and constant updating of those submissions is another aspect that also has certain charges; therefore it is this huge underground electronic economy that runs over because of search engine optimization but to look after this whole laborious process Search Engine Optimization Edinburgh is a consultancy firm who provide full services in this regard with guarantee.

                                                     HOW SEO WORKS

                                         Search Engine Optimization Basics

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via ?natural? (?organic? or ?algorithmic?) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it ?ranks?, the more searchers will visit that site. SEARCH ENGINE OPTIMIZATION can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site?s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site?s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEARCH ENGINE OPTIMIZATION or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialize ?SEO? can also refer to ?search engine optimizers?, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEARCH ENGINE OPTIMIZATION services in-house. Search engine optimizers may offer SEARCH ENGINE OPTIMIZATION as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEARCH ENGINE OPTIMIZATION tactics may be incorporated into web site development and design. The term ?search engine friendly? may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize



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About Tushar Verma (SEO) Junior   

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Joined APSense since, June 2nd, 2010, From Delhi, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.


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