Content rewriting is a search-engine-optimization technique by which blog or website owners post a unique version of related content on their website. It works by rewriting existing material, or areas of articles, and replacing elements to provide a slightly different perspective on the theme. Many article marketers believe that re-writing helps prevent the scary penalties in the Search Engine Results Pages (SERP) for working with cloned content. If the authentic articles are plagiarized from other websites or if the original article was used without the copyright owner's agreement, such copyright infringements can easily result in the writer confronting a legal challenge, while authors producing multiple versions of their very own unique writing needn't bother about these things.
Website owners may pay writers to perform re-writing manually, rewriting all or areas of articles. Content creators also spin their own articles, manually or automatically, allowing them to be able to sell the same articles with slight variations to a wide range of clients or to use the article for a number of purposes, for example as content material and also for article marketing. Here are a couple of software applications which can automatically change words or phrases in articles. Automatic spinning can change the importance of a text via the use of words and phrases with related but little different meaning to the original. One example, the word "picture" could be replaced by the word "image" or "photo". Lots and lots of word-for-word combinations are stored in either a text file or database thesaurus to take from. This means a huge percent of words are differ from the original article.
Article re-writing needs "spintax". Spintax (or spin syntax) is the list of text, sentences, or synonyms that are set into an article. The content spinner then substitutes your synonym choices into the article to develop new, different kinds of the main content.
Contrary to well-known opinion, Google until 2010 did not penalize websites who have copied content material on them, but the advances in filtering techniques mean that copied content will rarely feature well in SERPS. In 2010 and 2011, changes to Google's search algorithm targeting content farms aim to penalize websites containing large duplicate website content.
The plagerizing of content material might also break copyright law in a number of countries.
Spinning can lead to unidiomatic phrasing that no human content creator would choose. Some may substitute a synonym using the not correct part of speech reagarding a word that can be used as either a noun or a verb, take an obscure word that is only used within very specific contexts, or improperly substitute appropriate nouns. Many badly designed or misconfigured spinning software makes use of the first synonym alphabetically, making certain terms occur with unusual frequency.
