When you are a filmmaker or part of a production team you will always want to work with the latest and best equipment in order to ensure that things look as good as they can and you have the maximum number of options available when it comes to filming. This is true if you are working on a feature length film, a documentary, a commercial, television drama, corporate video or any other project. The reason for this is that, due to the prevalence of high-definition filmed productions and films and television programmes that utilise 3D technology (to the despair of traditionalists who see it as little more than a fad), audiences today are very perceptive to what they see and will need to be visually engaged.

If you want to grab your audience's attention and have your project stand out from the rest then you need to give it every opportunity to do so, so it makes sense to use only the best and latest equipment wherever possible. This will include cameras, lenses, HD monitors, accessories, lighting kits and more but, as you will already be aware, this can swallow up a decent chunk of your budget. However, it doesn't have to play out that way if you know what you're doing. Nowadays less and less film-makers and production teams are buying their cameras and equipment; they are instead hiring it from rental companies. When you think about it, it makes perfect sense to rent rather than buy - not only are rental costs always cheaper than purchase costs, but there are all sorts of models and different options available to you, meaning that the perfect piece of kit should always be within your reach from at least one of your equipment sources.

There are companies that will hire out their equipment to anybody that needs it, and you are sure to be impressed with some of the items that are available to you. One popular choice at the moment is the Kino Flo hire service, allowing film-makers to make use of fantastic lighting kits to make sure their scene is perfectly illuminated. They can be used just about anywhere and when you watch the footage back you will love the difference that the equipment makes. This is something that the audience will notice as well, and if you combine this lighting kit hire with some other top of the range equipment then it will really help your production to stand out.

If you have a shoot coming up and you want a cost-effective way to use some of the best equipment around then consider hiring it - this way you will get to enjoy using this gear and not worry about the finances for your project taking a hit. Have a look around the internet for some relevant companies and browse through what they can offer you.