Using videos to promote an online business has become an integral part of Internet marketing over the last few years. But the way you present your videos to your website visitors will make a big difference as to how they respond to them, so it is important to get some of the simple things right.

There are three points that are worth bearing in mind when preparing a video for publication on your website. They are:

1. Make it pleasant to watch.

No, you don't have to spend a fortune on setting up a studio. All you need to do is to pay attention to the small variables that can make a big difference to the quality of the video.

For example, make sure that there is no background noise - or as little noise as possible. Shut your windows, turn off your television, shut the door of your room and turn off any noisy appliances while making the video.

Think about the lighting. If you are indoors, avoid glaring lights, and minimize shadows. Take some trial shots and check them out first. Then, adjust the lighting to suit your environment.

For outdoor shots, don't have the sun either shining straight in your face (unless you are playing a cool dude and wearing eye shades). Also, don't have the sun shining into the camera. A shady spot on a bright day makes good sense.

2. Provide your viewers with a script.

This is something most people neglect to do, but providing a script of the video has several advantages. Firstly, if you use a script it will help you to make a smoother presentation even if you don't stick to it word for word. No one wants to have to sit through a 5 minute video that consists mostly of humming and hawing.

A script will also prevent you from forgetting key details and having to do a retake.

You can also publish your script alongside your video, or offer it as part of an upgrade package.

3. Don't force people to watch your video.

You might be tempted by the auto-play feature when you upload your videos. Try to avoid this temptation because not everybody who visits your website will want to watch your video. If they click on your link and hear a video start to play automatically, they will probably disappear very fast and not come back!

Offer people the choice of watching the video or not. Add some text that introduces what the video is about. Again, if you have published a script, people will then be able to choose whether to watch or read in order to get the information you are providing. You might also want to think about offering an audio-only version of your recording for those people who prefer to listen without watching.

There are numerous ways that you can make online video much more effective (and profitable); but offering a comfortable viewing experience, with text and audio alternatives, without trying to force visitors to view your video will make the overall experience more attractive to your website visitors.

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