Well this is pretty old article, but I found it still useful for FB page owners.

1. Get A Good URL
2. Configure Your Default Tab
3. Generate Links To Your Page
4. Link To Other Relevant Pages
5. Use Facebook For Inbound Links To Your Company Website
6. Select A Good Name For Your Facebook Page
7. Post Keyword Rich Content In About Box

**Posting Stream Content Doesn’t Provide SEO Juice

Daily Task

Make at least three adjustments to your Facebook Page that will help boost the optimization of your page. Also determine where to put a link from your site back to your Facebook Page that will help build awareness and generate some SEO juice for your Facebook page.

Conclusion

These were just seven tips but overall you should be considering your Google rank when developing your Facebook Page strategy. Since an increasing number of people are on Facebook, there’s a good chance that the person following a link on Google also happens to be on Facebook and could quickly become a fan. While targeting keywords other than your brand name is not at easy from within Facebook Pages, any effort you make is well worth it.