Trev Pearman   IM Coach IMMACC mbr
If you are responsible for the shipping costs of your own physical product you must look to GEO and Local targeting in your advertising campaigns...therefore free shipping could be supported if you weighed up other factors such as discounts on the actual product itself...do the math and balance your profit margin. If you are supplying a range of physical products of other companies get them behind your campaign and offer you a free bonus product that you can offer your clients and eliminate any cost cutting... hope that makes sense.
May 4th 2013 22:30   

Chuck Bartok   Veteran Entrepreneur now Sharing
All of our clients have found it best to always offer FREE shipping in the USA and Canada.
We figure cost to furthest point, back off a bit and include in the price......
No Fuss no muss and sales doubled when all them. switched to that method
May 5th 2013 19:57   

Todd Perry  Honest ways
To answer the question, NO it is not important to offer free shipping. If the physical products are of quality and in demand there is no reason to offer free shipping.

However if you want to build your online sales you can offer a low cost product for free and just charge shipping.

These types of products are called lost leaders and if your product is of good or great quality then you will have repeat customers pay for the product and the shipping.

hope that helps
May 8th 2013 18:54