Thomas Njanque  
Learn how to create effective classifieds ads and where to post them!

One of the cheapest types of advertising on the net is classifieds ads. They offer new entrepreneurs an excellent way to introduce their product without resorting to more expensive display or banner advertising.

There’s no shortage of websites that offer free classifieds. But just posting a classified on a site doesn’t means it’s going to generate sales leads.

Things to consider when posting a classified:

1)
How many people visit the site where your classified is posted?

You can write the best classified in the world but if nobody is visiting the site, you’re not going to get results. The tough part is how can you tell if the site gets a lot of traffic. You could contact the site’s webmaster and ask how many unique visitors (not “hits”) are coming to the site on a daily basis. And hope that they give you an honest answer.

Instead, try contacting other advertisers at the site (especially those that offer a similar product to yours) and ask if they’ve received many inquires to their classifieds? Most people won’t mind answering as long as you keep your email brief.

2 )
Does your classified give compelling reasons for people to respond?

Stress the benefits a potential customer receives when they purchase your product. You don’t have enough room to do a full sales pitch in a classified. You need to get right to the point. Put yourself in your customer’s shoes and ask yourself “What’s in it for me? How will this product make my life better/ easier/richer, etc.”

Offer a valuable freebie like an e-book or special report to entice people to respond.


Stay Active & Succeed!

Thomas.
Jul 5th 2007 10:50