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Marketing Advice  »  Spam or not spam?

Spam or not spam?

by Nick Terracciano Marketer
Nick Terracciano Innovator Marketer
OK I keep hearing about search engine optimisation which is now turning into search engine manipulation, and I agree spam sucks, but look at TV advertising is that not spam, I really don't want to know about how great a particular washing powder happens to be, in other words big corporations spam the masses, and that is a normal daily occurrence. The job of a marketeer is to get interested people, not the masses to view our sites, most of us try and do it the right way but we are under the control of huge very rich corporations so how do they make their money.
Apr 7th 2013 13:55

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Comments

Bruce Bates Magnate II Premium   Cooperative marketing
Sadly this is something a lot of new marketers tend to believe, and as time has gone on there have been more and more marketers who come along saying the problem is the big corporations get away with things they don't.

No its not spam when a big company puts out un-targeted tv ads. Un-targeted advertising does not equate to spam. Spam is specific to electronic messages. The reason its called spam is because its free to do and interrupts other tasks people are trying to do.

With tv, I am sitting watching it. I am not effectively doing anything productive on top of the fact marketing companies can't put ads in front of me without spending tens of thousands, hundreds of thousands, even millions of dollars.

When it comes to the internet, I can be in the middle of a conversation and someone derails it to post a link. I can be checking my email trying to be productive and do business - and I have to scan through thousands of emails to find legitimate ones. Spam is completely interruptive to other tasks. On top of the fact, its NOT paid advertising.

Note you CAN for relatively little money, put your ad in front of millions of twitter users - its not spam as long as you are paying to do so and not creating massive free accounts. The same is true of facebook, using promote ads you can without spamming, PAY for the same service that WOULD otherwise be spam. Why? One is disruptive and free... the other is not.

Rich corporations get rich following the rules, not spamming. But it doesn't take millions to follow the rules, there are lots of smaller sources of good traffic, as I just said :)

I hope this helps you understand that there are options for the smaller newer marketers and they don't cost tons of money. When a corporation spends $250,000 on a single 30 second tv commercial they get approximately an average of around 20 million views. I can spend less than $1000 on twitter to get those same 20million... No spam needed and I am not a corporation.

Okay I am being redundant and rambling, best of luck.
Apr 7th 2013 21:43   
Nick Terracciano Innovator  Marketer
The points you make are valid, here in the UK we are constantly bombarded by unsolicited phone calls and they occur at times when I am doing other things, and they certainly annoy me far more than a few spammy emails
Apr 10th 2013 09:20   
Bruce Bates Magnate II Premium   Cooperative marketing
I would find that annoying..... I agree that would be disruptive and borderline what I call spam, except it s not electronic.

Nick it goes against my policies but you NEED this information based on what you are saying. http://www.mpsonline.org.uk/tps/index.html

Go to that website and register. That is the UK do not call registration list. Its totally free. If you are registered there and keep getting hone calls, report every one of the companies calling you as its against UK law. :)

I hope this helps.
Apr 10th 2013 09:38   
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