Internet Marketing Professionals
What is Email Marketing?
by Thomas Njanque
Thomas Njanque 
Email marketing is one of the best techniques that you can
learn. Nothing tops it in its ability to stay in contact
with your customer base. It's also remarkable cheap for
the results you get if you do it right. Here are the
basics of three kinds of email marketing.
Spam/Unsolicited Email
There really is not much to say except "don't do it." Spam
is becoming increasingly looked down on by customers and
Internet service providers alike. The response rates are
very low and ISP's will shut you down without notice.
There are other ways to promote your business, so let's
take a look at more effective email marketing techniques.
Ezine Advertising
Ezine advertising is a very effective and easy to use method
of email marketing. First you need to find an ezine to
advertise with. An ezine that is related or complimentary
to your site and products works best.
After you have found a promising ezine, you should subscribe
to it to see the quality of the newsletter. A great rule to
remember: If you like the newsletter, then you probably
aren't alone. Newsletters with great content have a more
attentive reader base, which is also the type of reader base
that you want your ads to be sent to.
You should remember that your ads are just the beginning of
the process. Don't send your click-throughs to the same
page regardless of your ad, especially if you have multiple
products. If your advertisement is for just one of your
products, send the visitors to the product introduction
page, not your home page.
Newsletters
If you already have a website up, you can ask visitors for
their email addresses. You can send them content filled
newsletters, tips of the week, or even just fill them in on
the latest deals on your products. This is easy to
implement and doesn't take much time once it is set up.
TIP!
You should format your messages in a plain text
program such as Notepad. Your lines should all be 65
characters or less with a hard return at the end of the
lines. This will make sure that your message is all one
block like you intend it to be. Many email programs will
not display the word wrap correctly. If you rely on it, it
will leave your lines ending at unforeseen places.
More at my Group:www.apsense.com/group/100812
Stay Active&Succeed!
Thomas.
Jul 2nd 2007 07:16
Email marketing is one of the best techniques that you can
learn. Nothing tops it in its ability to stay in contact
with your customer base. It's also remarkable cheap for
the results you get if you do it right. Here are the
basics of three kinds of email marketing.
Spam/Unsolicited Email
There really is not much to say except "don't do it." Spam
is becoming increasingly looked down on by customers and
Internet service providers alike. The response rates are
very low and ISP's will shut you down without notice.
There are other ways to promote your business, so let's
take a look at more effective email marketing techniques.
Ezine Advertising
Ezine advertising is a very effective and easy to use method
of email marketing. First you need to find an ezine to
advertise with. An ezine that is related or complimentary
to your site and products works best.
After you have found a promising ezine, you should subscribe
to it to see the quality of the newsletter. A great rule to
remember: If you like the newsletter, then you probably
aren't alone. Newsletters with great content have a more
attentive reader base, which is also the type of reader base
that you want your ads to be sent to.
You should remember that your ads are just the beginning of
the process. Don't send your click-throughs to the same
page regardless of your ad, especially if you have multiple
products. If your advertisement is for just one of your
products, send the visitors to the product introduction
page, not your home page.
Newsletters
If you already have a website up, you can ask visitors for
their email addresses. You can send them content filled
newsletters, tips of the week, or even just fill them in on
the latest deals on your products. This is easy to
implement and doesn't take much time once it is set up.
TIP!
You should format your messages in a plain text
program such as Notepad. Your lines should all be 65
characters or less with a hard return at the end of the
lines. This will make sure that your message is all one
block like you intend it to be. Many email programs will
not display the word wrap correctly. If you rely on it, it
will leave your lines ending at unforeseen places.
More at my Group:www.apsense.com/group/100812
Stay Active&Succeed!
Thomas.
Jul 2nd 2007 07:16
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Comments
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Thomas Njanque
Thanks for your coment Beth! Please enjoy more at my Group:[url]http://www.apsense.com/group/100812[/url] Best Wishes, Thomas. Jul 15th 2007 18:37 |
Hi Thomas,
that's an excellent and encouraging write up on email advertising. I'm just about to go through and re-write safelist letters and get back into my 'routine' of sending them off... so i just wanted to say hi and glad you posted that write up the way you did!
Beth
Jul 5th 2007 19:53