Ken Tallman   Pastor/Marketing Consultant
The proliferation of mobile device growth has influenced women’s use of mobile coupons with 55 percent of women saying they would be willing to opt-in to receive discounts and offers, according to a new study by Ping Mobile.

Ping Mobile gathered responses from women across the nation about their current coupon usage and their overall feelings towards mobile coupons. Consumers are increasingly turning to their mobile device for everyday tasks and mobile coupon usage will definitely grow in 2012.
“With a click of a button, mobile coupons can be easily forwarded to an entire address book, adding a valuable dimension to this medium of communication,” said Shira Simmonds, CEO of Ping Mobile, Englewood Cliffs, NJ.

“We’ve run mobile coupon campaigns which have achieved over a 100 percent redemption rate – illustrating the vast number of consumers who forwarded the message along,” she said
“If consumers truly deem a mobile coupon as valuable, it can go viral very quickly.”
http://womvegas.com/wom-mobile-deals.php?id=2395
Dec 30th 2011 12:47