Nigel Morris WebStrategyMarketing  
Keywords and phrases are the exact words or phrases that Internet users type into search engines such as Google, Yahoo and/or Bing to find the web pages containing the product or services and information they’re looking for on the Internet.Whilst the above definition is very simple and straightforward, the uses and application of Keywords and phrases has far reaching implications. Consider the application of Keywords :Search Engine Optimisation, Pay Per Click, Article Marketing, Web Copy and Content, Sales Letters, Headlines, Social Media Marketing, Press Releases, E-mail Marketing…..the list is neverending.As it is evident the entire Web Marketing Strategy and planning revolves around the Keywords that define the market niche you are targetting and the products and services that describe what your prospect customers are looking for.Use Free tools such as Google Keyword Tools to carry out a proper research. A free tool from Wordtracker is also good and it also comes with a premium version if you so wish. Between these two, you will have enough information to embark on internet marketing.Choose wrong keyword and your internet marketing efforts are doomed. Your website will fail to get found online and will not attract targetted traffic. Which of course creates problems with list building and ultimately e-mail marketing.
Jun 6th 2011 04:39