SUMIT RUDRA   Search Engine...
Also known as web marketing or e-marketing, online marketing refers to processes
that are executed online, via World Wide Web, utilizing various advanced
techniques, in order to create awareness about the services that a host offers.
With the global impact of the internet, internet marketing tends to create a
one-on-one relation with the customers over website and bring profit for the
organization.



Online marketing is somewhat
related with Search Engine Optimization. And when e-marketing is blended with
Search Engine Optimization, it can bring out overwhelming results. The duo can
see rapid increase in traffic of the website and high ranking, creating a
better brand awareness for an organization. Internet marketing is associated
with several business models such as e-commerce, Lead-based Websites, Local
Internet Marketing and Affiliate Marketing.




The Online marketing services include
certain tools and they are Pay per Click Campaign, Social Media and Social
Networking, Banner Ads, Press Release Submission and article submission.
Internet marketing can also be done via e-mail and wireless media and this
further broadens the scope of e-marketing.




One of the basic fundamentals of online
marketing services is Pay per Click campaign. This tool helps in drastic
increase of the website traffic. On executing this method in the right way,
higher return is guaranteed on the investment you make.


With the Social Networking sites becoming very popular among masses, many
businesses are using these social networking sites to promote their business.
Creating a business page and submitting them in these sites will create a
platform of direct interaction with the targeted audience. Since, there are no
initial investments involved in these; you can generate bigger scope of profit
for your organization. Viral Marketing is also a useful tool for Online Marketing. Viral Marketing uses
social networking sites to develop a one-on-one dialogue with the consumers, in
the process create a better brand awareness.




Informative and News worthy content in a website also makes a visitor aware
about an organization. Using well-researched keywords in the Content, hyper
linking these keywords and submitting these crisp copies to different
directories will help in increasing the page rank of the website. So, Articles
and Press Releases also form an integral part of Online Marketing.




Advantages of Online Marketing are discussed below:-



·       
Inexpensive – Investment required to reach the
target audience is relatively low, yet the desired results can be achieved
quickly.


 

·       
Evaluating the right policies are easy –
Statistics of all e-marketing campaigns can be evaluated easily. A marketer can
infer which of the advertiser’s policies are yielding fruitful results. Since
most of the online marketing services require users to click on an ad, then
visit the website and perform targeted action, the results can be easily
tracked and measured.


Thorough research and analysis is the prime key to the
success of all online marketing services.  If the marketing strategies are well-framed,
then there is every possibility of achieving the desired result. Using tools
such as Google Keyword Tool, Quantcast, and Market Samurai can also bring even
more success.

Search Engine Marketing
Apr 30th 2011 08:13