Alirio Benavides Enriquez   ***
Since the advent of the information technology, the Internet had
been a valuable commodity to most people. Here, they find ways on
how to earn more money even without having to spend more capital
on building a business.

Nowadays, many business people are realizing the importance of
email marketing. Through emails, an online business can market
their product directly through their customers.

Generally, the main purpose of email marketing is to reach their
target audience as quickly and as direct as possible. They need
to reach their target market so as to promote their products and
services that would benefit their customers.

However, some businesses use email marketing in order to maintain
their contact and relationship with their customers.

The reason why email marketing has grown in such unprecedented
rate is based on the fact that people in the virtual community
are always hungry for information. They subscribe to information
that they are interested in.

On the other hand, not all people are willing to subscribe to
such information. They may be interested on your products once
but may no longer be interested to buy again. Moreover, when you
continue to send those emails that do not have their permissions,
you can be accused of spamming.

Today, spamming is a serious offense especially in the world of
information technology. Because the Internet is such a wild
place, most authorities regard the privacy of each person as
valuable and they continue to uphold this thinking even on the
Internet.

With this, the creation of opt in list had gained tremendous
acceptance. Because of its viability and feasibility to most
online businesses, a lot of people have realized how important
opt in lists are in email marketing.

Basically, opt in list refers to the list of email addresses of
people who have agreed to subscribe to your mailing list. In this
way, you can freely send emails that entail promotions,
brochures, new product announcements, and every aspect of your
marketing campaign.

When you build an opt in list, you do not only increase the
probability of being successful in email marketing but also boost
your sales and profits as well. This is because building an opt
in list will give you the chance to stay in contact with your
customers by getting their email address.

In this manner, you can continue to promote your products and
services in which they are interested in because they have opted
to subscribe in your mailing list. Hence, whatever it is that you
feed them, chances are, they will most likely respond positively.

In reality, building an opt in list is actually letting the
people realize the charisma and magic of email marketing. In this
way, spams will be avoided, if not eliminated, and will not ruin
the positive image of email marketing.

With spamming, email marketing becomes a disgraceful activity in
the Internet. But with opt in list, online businesses can
continue to boost their businesses through email marketing
without having to worry about being accused of spamming.

In building opt in list, there are two types to be considered.
The first one is the single opt-in and the other one is the
double opt-in or the confirmed opt-in.

In building single opt-in list, online businesses would simply
use a “sign-up tag” in their web sites so that every time a
person visits their website, he or she can opt to subscribe in
the business’ email list.

On the other hand, a confirmed opt-in list or double opt-in
entails a confirmation message after the customer had subscribed
to the particular web site’s email list.

Usually, the confirmation takes place by replying on a
system-generated message that asks for a confirmation of the
subscription or by clicking on a link that entails the
confirmation of the customer.

Whatever type of opt in list you would prefer, each has its own
pros and cons when it comes to email marketing. But nevertheless,
both are designed to give your online business the best solution
possible in order to generate emails and permissions without
having to get into trouble.

Indeed, email marketing is such a profitable business in the
Internet. But it would not be complete and will never succeed
without the help of the opt-in lists. These two must always go
hand-in-hand in order to be successful in the virtual world of
Internet marketing.


Build like the top internet marketers do. Use Get Response to
build your list.
Apr 12th 2011 15:40