NICHE MARKETERS UNITE

Niche Market-A DEFINITION OF WHAT IS A NICHE MARKET

by Kirk Forney INTERNET MARKETER
Kirk Forney Professional   INTERNET MARKETER
Definition:A niche market is a focused, targetable portion of a market.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.
Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it.
The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already. See How to Find and Master a Niche Market for more information.Also Known As: Market niche, niche marketing,
Nov 19th 2010 00:19

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Comments

Paul Germana Advanced    ***
Niche marketing is important to successful online business.
Nov 19th 2010 05:29   
Karen L. Professional   Personal Development
Great information. Finding a niche, and knowing how to answer questions, or provide solutions is very important to a successful business.
Nov 19th 2010 15:02   
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