Salim Benhouhou   IT Support
Testimonials are a wonderful way to market yourself. They give you
credibility?a third-party endorsement. It is no longer you alone
saying
that you and your company and products or services are
phenomenal?it is
someone else saying that they are phenomenal!



When you place an ad,
everyone knows that you have paid for it. It is you ?tooting your
own
horn.? Much more believable and credible is someone else ?tooting
your
horn!? Use testimonials in your marketing materials, use them on
your web
site, use them in advertisements, use them in your media kits, put
them on
business cards and make sure to use them in your sales
presentations
and/or on the telephone as success stories.

So, how do you get all of those glowing testimonials from
satisfied
customers? Ask. Get in the habit of asking every single satisfied
customer
for a testimonial. There are many ways to do this. Here are a few:


1. Ask your customers to fill out a brief customer
satisfaction
survey. Leave space for comments at the end. Make sure to also
ask at
the end of the survey, ?May we use your name and comments in our
marketing
materials?? Have a space for them to check ?yes? or ?no,? along
with their
signature. Most people are delighted to have you use their
comments!
Nov 18th 2010 03:04