Ian Begg   Marketer, Engineer
I'm first going to share with you some extremely important concept you must grasp. If you neglect this fundamental, you are doomed to fail in your traffic exchange marketing.
"Indirect Selling"
Most Traffic Exchange users make the error of trying to sell products directly in an exchange. That is a huge mistake. They simply don't stop and think about their audience.
Surfers clicking furiously along for credits in an exchange are NOT looking for something to buy.
They are trying to sell something... and they are trying to sell it to YOU!
That's just one reason affiliate sales pages do not convert well in traffic exchanges. Even if you are promoting something they need, what would make them stop surfing long enough to buy it from you?
Aside from competition flooding the market and the split second you have to get a surfer's attention, the majority of TE advertising is not well targeted.
You are selling the wrong thing at the wrong time in the wrong way!
The first step toward success with Traffic Exchange marketing is to understand the wants and needs of the market.Here's another way to look at it. Instead of trying to sell something because you think it's cool or because it could make you money, choose a product the market is starving for... and sell that.
Rule #1: Stop trying to sell your "opportunity" in Traffic Exchanges


The top two products in demand with
TE users are:

1. Traffic Tools

2. List Building Tools

The first one is obvious. I can't
imagine why anyone would be surfing in a traffic exchange unless they want
traffic... and more is always better.

The second product category is
something most experienced marketers want,  and every marketer needs... a
subscriber list.
Hope this helps.
Nov 15th 2010 23:52