How Can You Earn an Income On the Internet

Why Can't I Get My Landing Page To Rank At The Top?

by Lonnie Niver Niver's Art
Lonnie Niver Committed   Niver's Art
Written By Lonnie Niver

Landing Pages or also know as a squeeze page. They are the marketing
pipeline where traffic is sent to. Today, Landing pages are a
crucial tool used to building any internet business no matter what the product
or services are. But, there is a right and a wrong way to using them
and if not used correctly they could hurt the business.

The
purpose for using landing pages is to convert visitors into buyers. They
provide
valuable information about the product/services and how
much money a potential visitor may make.  If a visitor can not be
converted from the landing page then nothing else will even matter.
Meaning that the visitor didn't find what they were looking for.

Most
people will use a landing page as a web page. Unless you have created
your own landing page this would be considered the wrong way of using
a landing page. The problem is that if a online business creates a landing page  for their affiliate program, how many landing pages
would you say is on the internet. For one online business there could
be thousands of the same landing page on the internet. Search Engines
don't like duplication so, they won't bother crawling the site to
give it ranking. Search Engines like fresh content to offer the surfers.

I
use a landing page as an informational page that is linked from my blog
or article. I created a blog that I update just about everyday. I
keep fresh new content on the blog so the search engines will crawl my
site in hopes to rank my blog at the top. Same thing with articles,
as I write an article I place a link to the landing page at the
bottom
of the article. When someone reads my article the link is offered.

The
next time you are using a landing page type in keywords for the landing
page on a search engine and see how many other people are using the
same landing page. If they are on top they won't stay there long. You
can and will get better results if you take the time to create a blog
and/or article with a landing page link. You can even make the have
similar information as the landing page and add the link as an
opportunity for more information.

Regards, Lonnie
D. Niver JOIN
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Apr 22nd 2010 14:35

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Comments

Joseph Botelho Magnate I   Investing One Gram at a Time
This is actually a very interesting point, landing pages have the ability to be indexed, if formatted correctly and can also lead to getting a very high (SERP) search engine ranking page, which is the goal of doing a landing page. Yes Lonnie your content has to be original with back links leading back to your main site.

Good article......
Apr 23rd 2010 08:47   
Lonnie Niver Committed   Niver's Art
Thank you Joe for the comment!

I agree they do have the ability to be indexed properly but we are talking to people who are just starting out building an online business using a landing page. They are not educated to understand the concept of having a landing page and how to index it correctly.

Together Everyone Accomplishes More
Lonnie Niver
Apr 23rd 2010 10:49   
Steven Egu Professional   Owner, Egu Technologies
This article offers so much value, and its 100% true. In order to RANK in the search engines you have to provide the search engines with what they want....unique fresh content.

Sure, there are "Search Engine Optimization Specialists" out there that specialize in algorithms, but there is no need to know any of that so long as you understand the concept of solid content, and a little bit of keyword research.

Too many people try to rank landing pages, and they are literally unrankable. There is not enough content, search engines hate them, and fresh visitors hate them because they wanted information..not an opt in box.

By back linking your landing pages FROM your blogs and content sites you will get much better results and search engine rankings.
May 4th 2010 00:34   
Lonnie Niver Committed   Niver's Art
Thank you for the comment and well said! I have nothing to add!

Together Everyone Accomplishes More
Lonnie Niver
May 4th 2010 08:03   
Joseph Botelho Magnate I   Investing One Gram at a Time
This is actually a very good article l have been using this simple steps Lonnie is sharing with us all and l can tell you it really has an effect on your (SERP. I used it effectively to get my blog to the top until Google decide to label my site as a spam blog imagine that. Still fighting over this issue why my blog has been out of action or was because l was getting a lot of clicks on my adsense content not sure. Either way doesn't really matter what matters is that this information apply correctly will increase your RANKINGS also know as a (SERP)................ the more specific you get the better your target market readers will be.

GREAT ARTICLE A MUST READ FOR ALL...

Regards
JFB
May 4th 2010 08:36   
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