How Can You Earn an Income On the Internet

How Can I Promote My Business On-line Without Spamming?

by Lonnie Niver Niver's Art
Lonnie Niver Committed   Niver's Art
Written By Lonnie Niver
Spamming emails, forums and social networks has become an internet phenomenon. The more people who join online businesses the worse spamming is becoming.

Why is this happening?

NEW online business owners don't know how to market. They think that sending out unwanted emails or repeated postings will get results. But that is far from the truth! Spamming will cause negative responses and could tarnish a persons reputation. Others will come to know them as spammers and avoid them as much as possible.

What is considered spamming?

According to Wikipedia, spamming "is the abuse of electronic messaging systems (including most broadcast
media, digital delivery systems) to send unsolicited bulk messages
indiscriminately. While the most widely recognized form of spam is e-mail
spam, the term is applied to similar abuses in other media:"...MORE

The best way to avoid spamming is to either ask someone to subscribe to an e-letter or newsletter that offers valuable information or to offer a solution to peoples problems. This way people will be expecting information.

I was looking over some blogs and noticed a few people where advertising their business in blogs that were short and sweet but offer nothing more than advertising or trying to get someone to join their Business Opportunity. This is a type of unwanted spam because it doesn't offer anything to readers.

While I was mentoring someone, I was trying to think of a way that best explains how people should promote their business and/or product. My example may not be the greatest but think of a commercial on Television:

Commercials don't shout out "buy me now", commercials are a form of marketing. They offer a solution to peoples problems some even use it to promote a new product explaining why it is a good change. This is how new business owners should think when promoting their product.

Find a problem that a product or service will solve and tell others why they need the product or service. But before this can happen they must find there Targeted Market because not everyone wants what we offer. For example: I am a male, right: so, why would any tampon company want to sell me tampons? Sorry, but I felt this was a good example of bad targeted marketing.  Can't sell tampons to a male! 

The point I am trying to make is that offering valuable information is crucial to building a business not spamming. If you spam you are going to tarnish your reputation and people are not going to do business with you. Information is what people want, to solve their problems. So, the next time you promote your product, service or business opportunity don't spam them, tell them how you can help them solve their problems and you will build a relationship that will give you life long customers that keep coming back for more.

Regards,


Lonnie







D. Niver

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Apr 13th 2010 11:13

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Comments

Lylette Primell Advanced  Thoughts are Things
Point taken Lonnie. This is an area I am working hard to master. I hate Spam even though all of my 6 or 7 email boxes are full of spam mail.

I try my best not to spam but I know how hard it is not to be tempted to just promote your product at every given opportunity.

I am learning that by giving quality content over time others come to trust you and are more apt to do business with you. So this an area I am giving much of my energy now.

Thanks again for a great post and good information that is vital to being successful in this business.

Lylette
Apr 13th 2010 12:29   
Lonnie Niver Committed   Niver's Art
Thank you for the comment!

I struggled with this when I first stared in building an online business. I have come to my senses that the only way to not spam is writing content that help others and when people see you know what you are talking about and can relate they will follow.

They will follow you not because you have a great business, they follow you because they can trust you not to try and take their money.

Together Everyone Accomplishes More
Lonnie Niver

P.S. Another way to get more traffic is to tweet other peoples postings to twitter.
Apr 13th 2010 12:36   
Joseph Botelho Magnate I   Investing One Gram at a Time
Hi Lonnie,

Good information for the individual who hates and cares about the laws of spam, as we all know when the spiders do crawl your content they do detect spam based blogs and this can cause a problem as l have encounter with Google even if they say we have made a mistake you need to play the waiting game to get your URL back up and running it has now almost been a week and not up and running....

Avoiding spam is a key ingredient for successful online business, you will avoided many headaches and hard work.

Good reading for all who cares about the future of online business....

All the best
JFB
Apr 14th 2010 09:22   
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