Lonnie Niver   Niver's Art
April 11th 2010

Written By Lonnie Niver

If your a local business owner then you know how
expensive it is to advertise offline as well as online. Offline
advertising could cost thousands of dollars to advertise on TV, and
print media such as newspapers and the Yellow pages with no real
results. For online advertising you could be paying website fees like:
programming fees, designer fees, setup fees, maintenance fees, hosting
fees, and even placed in a contract.
But now there is an easier,
more effective and less expensive way to advertise your business online
with or without a website called Geo-targeted.
What is Geo-targeted?
Geo-targeted is a new technology that allows
businesses to target local customers in a particular location based on
zip codes. It's very simple, when you place your advertisement online
you would choose certain zip codes to target. When a local consumer,
located in one of the zip codes you are targeting, makes a search for a
product/service you are marketing your ad would appear above everyone
else.
Now, Why would you want this technology?

FACT 1: If you're advertising on any of the medias I mentioned earlier
you would be throwing away advertising dollars. Advertising on T.V.
people can fast forward through commercials using two new technologies
called Tivo
or DVR.
These technologies allow people to record their shows and fast forward
through all the commercials.
FACT 2: Advertising in
newspapers, a small print ad with no images can cost over $200. Not to
mention some of the larger newspapers are either down sizing or closing
their doors. Read this article 

FACT 3: Yellow pages are too expensive for something that
is used maybe once a month. The last time I searched for something in
the Yellow pages was about 2 or 3 months ago and that was for personal
reasons.
The reason can't be any more clearer as to why you
would use geo-targeted technology. More and more people are going to the
web to find information making offline media ineffective. If you're not
catching on to this paragon shift in advertising you may find yourself
out of business.
Just to give you some real facts about the
percentage of people using the web go to Internet World Stats.
They give usage and population statistics.


Regards,


Lonnie






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Apr 11th 2010 19:45