Traffic Masters

Article Marketing

by Sam Clark
Sam Clark Innovator
Writing articles and submitting them to article directories is one of the oldest ways to create quality links to your website. The concept is simple: You write good content concerning your products and are allowed to include a resource box at the end with a link to your website. You submit your article to article directories and other webmasters will take that article and publish it on their website. Article Marketing is the most effective method of advertising I use for a few specific reasons:
• It costs absolutely nothing.
• Establishes your professionalism, expertise, and knowledge in your industry.
• Some of the best links you can get are from the top article directories.

Writing articles should be easy for you. You know your products better than anybody outside of the manufacturer or creator (unless that is you). What you need to do is think of what the consumer needs to know about your products. You should easily be able to come up with 10 or more ideas about articles you could write. Here are sources for when your ideas run out:
• Forums in your niche – pay attention to the questions being asked. Odds are that others are wondering about that same question.
• There are hundreds of article websites online, but www.ezinearticles.com is the most prestigious. This is important, because you can get ideas for articles by reading ones that are already there. Don’t plagiarize, but get ideas from articles that have been written.
• Your competition’s websites! Check the content on your competition’s site. If they have great content, recreate it in your own words and distribute it.
• Blogs! Use your main keywords and the term “blog” and take a look at what people are talking about in your area of expertise. Check the comments on posts and the ones with the most comments are the common questions that need to be answered.

I’m including my private label article submitter software with this Ebook, but there are many ways to get an amazing distribution of your article and generate some great backlinks and a lot of traffic. Thinking outside of the box is what will separate you from the others competing with you. Here are a few things I do that most of my competitors don’t:
• E-zines – Look for popular e-zines and check their index page for a “submit article” link. You could have your article distributed to thousands for free. Normally they will also publish your article on their website, providing you with a powerful link.
• Forums – Most forums include an area for articles. This is another great way to get your possible customers to find your information and realize that you are a genius and they need to spend money at your website.

Distributing your articles is a necessity to gain the best exposure. My favorite 4 article sites are:

[url=www.ezinearticles.com]www.ezinearticles.com[/url]
[url=www.goarticles.com]www.goarticles.com[/url]
[url=www.articlecity.com]www.articlecity.com[/url]
[url=www.articledashboard.com]www.articledashboard.com[/url]

I have a secret recommendation regarding these sites to truly set apart your results. Test different resource boxes! To do this you must submit the same article to all 4 sites with varied resource boxes. Keep an eye on which resource box gets clicked on most. Once you have those results, use the resource box that gets you the most clicks for your full distribution.
Jun 4th 2007 22:08

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