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Mey Miso Meyhane – Restaurant design and branding - Brand Identity Design India
by Aarchi Sharma Brand Consultancy & Strategy
Aarchi Sharma 
Brand Consultancy &...
Diageo approached I-AM to design a range of restaurant concepts with the aim of reintroducing Turkey’s forgotten tavern culture to the younger generation.
Following in-depth market research, I-AM defined two different concepts – one modern and one vintage. Whereas the Safi Meyhane is a ‘modern’ tavern concept, Miso Meyhane is its ‘vintage’ sister. For this concept, I-AM embraced traditional Turkish tavern culture. Elements such as retro furniture and accessories, nostalgic photographs and old-school ‘rakı’ print ads were introduced across the venue. A space was designated to pay homage to the historical and cultural heritage of ‘rakı’ and the long-lasting connection between this traditional drink and Turkish taverns.
The result is a vintage approach that pays homage to a very traditional Turkish experience. I-AM’s concepts and designs for both the ‘modern’ and ‘vintage’ taverns continue to be applied across Turkey.
What we did
Brand Strategy
Brand Identity
Brand Application
Interior Design
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
https://www.classifiedads.com/advertising/b8zb8rjz61dfx
Nov 29th 2019 06:40
Brand Consultancy &...Diageo approached I-AM to design a range of restaurant concepts with the aim of reintroducing Turkey’s forgotten tavern culture to the younger generation.
Following in-depth market research, I-AM defined two different concepts – one modern and one vintage. Whereas the Safi Meyhane is a ‘modern’ tavern concept, Miso Meyhane is its ‘vintage’ sister. For this concept, I-AM embraced traditional Turkish tavern culture. Elements such as retro furniture and accessories, nostalgic photographs and old-school ‘rakı’ print ads were introduced across the venue. A space was designated to pay homage to the historical and cultural heritage of ‘rakı’ and the long-lasting connection between this traditional drink and Turkish taverns.
The result is a vintage approach that pays homage to a very traditional Turkish experience. I-AM’s concepts and designs for both the ‘modern’ and ‘vintage’ taverns continue to be applied across Turkey.
What we did
Brand Strategy
Brand Identity
Brand Application
Interior Design
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
https://www.classifiedads.com/advertising/b8zb8rjz61dfxNov 29th 2019 06:40
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