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The Size of the Market

The online games sector has been identified as the next step in the
evolution of online entertainment, and people of all ages, from all
over the world, play in their millions. Within this sector, “casual
skill-based games” rank as one of the most popular pastimes, with more
than 150 million people worldwide playing casual games online on a
regular basis (Research and Markets, 2004, “Online Gaming Markets to 2007: The New Growth Opportunities“).

 

What is behind this trend?

The potential reach of the Internet is staggering. With broadband
(and therefore quicker web access) reaching ever more homes and
Internet cafés, the popularity of live interaction with other people
online is exploding.

The speed of people’s home Internet connections is driving this
market. In America, nearly 75% of Internet users had broadband at home
in 2006, up from 57% just one year earlier… and at the same time,
Internet users in India increased by 54% in just one year (Pearl
Research, 2007, “The Online Games Market in India“).

The Internet is the fastest-growing market in the history of the
WORLD, but the online games sector has been growing FOUR TIMES FASTER
than the Internet overall. People aren’t just using the web for
information anymore; they now see it as a prime deliverer of
entertainment. It’s even eating into TV-viewing figures, and therefore
also TV advertising revenue. Meanwhile, in-game advertising is
predicted to grow by great leaps and be worth $1.8 billion by 2010, by
Massive Inc. (Adweek, April 12, 2006, “In-Game Ads Could Reach $2 Bil“).
It’s no wonder that TV companies are scrambling for a piece of online
games real estate – buying companies, launching games platforms, and
putting their content online in interactive form.

What Are Casual Games Of Skill?

Casual games are familiar, fun pastimes such as:

Board games like draughts, backgammon
Sports games like pool, golf and basketball
Puzzle games like jigsaws and word games


These are played online in a tournament format, with each player
paying a cash entry fee to play, and with a cash or merchandise prize
going to the winner or winners of the tournament. Skill-based games are
named accordingly because the outcome of each competition is based on
the players’ ability and performance, with any elements of luck
eliminated.

People like to play these games on their computers for a fun
challenge. Playing them online against someone else adds an extra
social, competitive element; and playing for cash prizes between USD$1
and $1,000 upwards makes them even more exciting and rewarding!

What does all of this mean? It means that online games are where the
money is. People are willing to pay to play, and they are doing it
already. Interesting fact?

…It’s much more than that. Challenging a friend to a game, “u V me”, IS YOUR BUSINESS.
The more fun people have, the bigger your profit. You don’t have to
worry about stocks, overheads, selling, in fact, we’ve knocked down
every barrier and erased every stigma attached, replacing it only with
simplicity, fun, and status.

you a fortune!

->>Sign up free!
Jul 9th 2008 10:03