Arthur Webster   Just plain honesty
Does nobody else see how the clever marketing of gormless gurus is turning marketing emails into clones?




There are several types of emails that are used for marketing:-




! - Only so many left




2 - Must close in xxdays xxhours and xxminutes




3 - They are after my blood for telling you this




4 - My parrot fell off his perch and needs expensive remedial surgery so I am holding a fire sale




5 - The price goes up every 30 (or however many) minutes




6 - Try it with absolutely no risk thanks to my 90 day money back guarantee (a few times, true)




7 - A strictly (unspecified) time limited offer




These are all sales ploys heavily promoted by gurus and avidly bought by the brain dead who don't have the single, surviving cell to inform them that over exposure to such ploys renders them useless.




If you look at a lot of sales letters nowadays, about seventeen feet of them is taken up by endorsements (by people you never heard of or by other gurus who will also be promoting the same offer), about one foot is taken up by the latest, can't fail technique (scribbles), about six feet is taken up with graphics exhorting "action now!" and, maybe, six inches of information about the product extended to two to five feet by gratuitous repetition. 




If, as I do, you save some sales letters and keep checking them, you will find that the numbers available have not fallen, the time available has not reduced, the parrot is still waiting for remedial surgery six months later and, worst of all, you STILL get the (strictly) one time offer!




Remember how video is the thing of the future? How come that emails with a video presentation are still about seventeen feet of endorsements (by people you never heard of or by other gurus who will also be promoting the same offer), about one foot of the latest, can't fail technique (scribbles), about six feet of graphics exhorting "action now!" and, maybe, six inches of information about the product extended to two to five feet by gratuitous repetition?




I just love the way honesty, truth and integrity don't exist in email ads produced by sales letter programmes operated by autonomous, brain dead, haven't a clue what they are talking about IMBECILES!!! 


 


B.T.W. How can a guru boast about the millions he is earning one day then send a begging letter because he needs to move home and hasn't got any money?
May 22nd 2008 01:48