Olufolake Stephen Adams Business/Marketing Consultant
What is Reverse marketing? Reverse marketing is when your customers are
speaking or advertising your products or services to their family and friends.
Why it is reverse is because it is your customers who are the end of the bargain
that are doing the Job for you, out of their own will and without any payment from you!
You are the one advertising to your customers to generate sales for yourself or
company that is the normal marketing. But, when reverse marketing steps in, it is your customers that are generating sales for you by using the ‘word of mouth’
approach to advertise your products and services.
The question you may ask me is this, ‘How can I implement it in my business.’
1. Your customer must believe in you, your brand and company; credibility
and integrity matter here. It requires building trust.
2. Build a good relationship with your customers. Here, you have to build
what is known as CUSTOMER EXPERIENCE. How can you have one?
Get my business book, ’30 Ways to Create Sales in Your Business’ for
details.
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May 12th 2017 10:48