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Predictive Scoring: What It is and Why It Matters

by Allie Laine Salesforce Consultant
Allie Laine Advanced Salesforce Consultant
Predictive Scoring is a feature of Marketing Cloud & use the historical CRM data to score the Lead of how much they are interested into the business.
http://www.girikon.com/blog/predictive-scoring/
Dec 22nd 2016 03:08

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