Publishing Online

Writing Ad Copy... is difficult... why not make it FUN ? !!!!

by Beth Schmillen
Beth Schmillen Professional  
Writing Ad copy was (and still is) the hardest thing I've had to learn for online business .... so I've tried to make it fun! (smile)

Writing ads should be nothing else but fun. Relax, type a few words, remember to place your url wherever it goes! And that is really all you need to do! There is a charm to the ads of a 'newbie' promoter... they are genuine and that will connect you with others just like you! And...an experienced marketer might contact you and invite you to join their program because they recognize your sincerity.

What's great is all the ad copy and text copy provided by most affiliate businesses. That's what I use the most. I'll find their promos, letters, banners, and using their phrasing copy and paste it as is.... simplest and easiest... or and this is important for classified ads especially here at Adlandpro... Change the title ....er...i mean ... the Subject! Just switch the body with the subject!

I wasn't happy with phrases like $$$ Big Money $$$ although it does bring in the clicks on programs advertised in the Traffic Exchange!

There must be a more subtle way...
...... so I tried decorative ads (and still use them!) is my favorite because I could fancy up my webpages with it as well when i knew very little html - which is still the case - and make it look like 'mine'.........

Big text *This is good*

Colorful text *Also Excellent*

Lots of images *in ad copy? Beth, i think you're off topic*

However, does your prospective customer, client, affiliate or subscriber have a preference? How serious should the ad come across? (I lthought we were writing fun ad copy?) I have to stifle a chuckle every time I try to write serious ad copy! LOL rotf....

Unique works. The word unique brought in clicks for me on traffic exchange. Not necessarily sign ups! but a click! that means I'm LEARNING!

What I've really learned is that online Networking.... building relationships... is the number one way to go! and it isn't necessarily my strong suit! I love to write. To be back stage for theatre productions. I'm not an out there in front of the audience kind of person..... so maybe... that's why I love online marketing!

Thanks for reading!
Beth

place 10
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May 30th 2007 08:01

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