Marketing Advice

Need SEO guide for an eCommerce Website?

by Wrig Mark Owner & CEO
Wrig Mark Senior Owner & CEO
After design & development of an online shopping website from a customer point of view; then it comes marketing. So, my question is how to start now?
Dec 17th 2015 00:28

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Comments

Bruce Bates Magnate II Premium   Cooperative marketing
Well the bad news is, there is no SEO guide for anything that is accurate and works. If there was, everyone online would download it and be a pro at SEO.

However I can give you some tips, geared towards eCommerce. First of all you need to ensure your site is setup for SEO.

The basic requirements are: make sure every page has both and h1 tag and an h2 tag. The title of each of your pages should contain the h1 tag for that page.

All your images should have both alt and title tags, all links should also have title tags. You should ensure that your read ability grade level is an 8 or lower unless your sales are geared towards adults. You should ensure all your code validates as html5 and that all your css validates also. Further you need to ensure your website is responsive, meaning your site works on all browsers and on all platforms, mac, windows, linux, iOS, android, and across all devices - computer, phone, tablet, phablet.

After this is done, as you are an ecommerce site, you want to ensure you have microdata for all your products. If you have no idea about this do a google search for "Enabling Rich Snippets for Products google". You may also want to add a star rating system and add the rich snippet code for that also.

Then you are going to want to get yourself listed in the google products store. To do thata search google for "Requirements for product listings google".

This should be enough to keep you going, but if you want more specific help please do contact me privately and share your url and I would be happy to give you specific help.
Dec 17th 2015 11:24   
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