Publishing Online
Market yourself first
by Joanne Ott
Joanne Ott 
The internet gives us unlimited opportunites to advertise our products and business potentially to thousands of people. However, we are marketing to strangers, and the goal is to turn them into customers and business builders.
What is the most effective way to do this?
We need to market ourselves first!
There are so many affiliate programs and MLMs that give their reps free replicated web sites. Somewhere you may see in small print "presented by Jane Doe" but there is nothing to differentiate between her site and the countless others around.
It's important to have your own splash page and to tell prospective customers or distributors how you can help them. Nearly everyone who joins a business does so to make money, explain to the reader how you and the team you work with can help them accomplish this, so they know why they should sign up with you and not one of the hundreds or thousands of others who are in the same program as you.
Not only that, but you need an opt in page with autoresponder so you can follow up with your leads. Otherwise unless a person bookmarks your site you have lost that person forever. Remember people seldom by or join on first exposure.
You may think you have the best product since sliced bread, or the best compensation plan in MLM, or your company may be growing at an incredible rate and be debt free. While the prospect may want to know these things, it isn't the first thing on his or her mind.
It's how you can help them make money.
Be original in your advertising as well and don't just do a copy and paste ad. Those ones are easy to spot.
So have your own splash page, an opt in with autoresponder attached to it, and see the difference it makes.
By marketing ourselves first we will be much more likely to find serious prospects for our business and turn them into our customers and business partners.
Joanne
May 29th 2007 15:45
The internet gives us unlimited opportunites to advertise our products and business potentially to thousands of people. However, we are marketing to strangers, and the goal is to turn them into customers and business builders.
What is the most effective way to do this?
We need to market ourselves first!
There are so many affiliate programs and MLMs that give their reps free replicated web sites. Somewhere you may see in small print "presented by Jane Doe" but there is nothing to differentiate between her site and the countless others around.
It's important to have your own splash page and to tell prospective customers or distributors how you can help them. Nearly everyone who joins a business does so to make money, explain to the reader how you and the team you work with can help them accomplish this, so they know why they should sign up with you and not one of the hundreds or thousands of others who are in the same program as you.
Not only that, but you need an opt in page with autoresponder so you can follow up with your leads. Otherwise unless a person bookmarks your site you have lost that person forever. Remember people seldom by or join on first exposure.
You may think you have the best product since sliced bread, or the best compensation plan in MLM, or your company may be growing at an incredible rate and be debt free. While the prospect may want to know these things, it isn't the first thing on his or her mind.
It's how you can help them make money.
Be original in your advertising as well and don't just do a copy and paste ad. Those ones are easy to spot.
So have your own splash page, an opt in with autoresponder attached to it, and see the difference it makes.
By marketing ourselves first we will be much more likely to find serious prospects for our business and turn them into our customers and business partners.
Joanne
May 29th 2007 15:45
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Comments
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Barbara Eyre
This is the term "branding". You are branding your logo, name, face, etc into the minds of visitors. So much so that they instantly know who you are, what you stand for, and your business is at the first sight of your name, face, logo, etc. You see golden arches - your first thought is McDonalds = branding. Branding has another benefit. You spend so much time getting your name and logo out there. Visitors will come to know that you intend to stay ... that you are long term. Very few fly-by-nights take the time to brand. If you are an affiliate of a program that provides standard ads for you to use, standard splash pages, etc .... try to alter them to make them unique. Add an image that speaks "YOU". For example, my username on a lot of traffic exchanges is celticdreams. I'm starting to incorporate a celtic knot design next to my name ... makes me stand out - no matter what advertising page/design I'm using. Thanks for posting this, Joanne ... important information for beginners and experienced business folks alike. Barb May 30th 2007 00:48 |
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Chuck Bartok
 Veteran Entrepreneur now SharingGood advice from all. Realtionship marketing has is the Keystone of our Business venture for almost 1/2 century. Chuck out ny simple Blog "Relationship Marketing" http://blogitchuck.com Getting to know People, your Customers, is more imprtant than "selling, and they get to know you through your Exposure. We have built Success through Volunteering over these years. A great way to BRAND Yourself... and everyone wins.. Fun also May 30th 2007 07:46 |
Well Said
Let people get to know you. That is why getting in there and writing is so important. With so many people talking online you need to set yourself apart.
May 29th 2007 22:44