SEO tips & tricks

The Perfect Symbiosis: Digital Marketing and Social Media

by Ethon Technologies Digital Marketing
Ethon Technologies Senior   Digital Marketing
Digital marketing by definition is targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. While Social media is a collective term for the websites and applications that help people to create and share content or to simply meet other people. They simply are made for each other.

Here’s few reasons why -

Instant Access: By marketing on any social interactive media, the company is bound to get exposure to a plethora of new clients and businesses. Intelligent media like facebook make the job even easier by showing the adverts to only those users who are more likely to go for the service/products based on the user portfolio. The magic of social media is such that users too can suggest products and services to each other that they may have liked earlier. This way the word spreads like fire- but to the right people.

No better time for a Start Up: For Start Ups, where budget is usually on a stretch and there’s a huge challenge of “making a mark”, things couldn’t have gotten easier when it came to marketing. If they don’t want to go for expensive options like TV and Print Press, they can always use newer options like Youtube, Facebook, Mobile phone apps to name a few. While TV, radio and news papers get only a dedicated time of attention from users, the newer digital media like tabs, phones are always available and more frequented. This makes it easier for a small mouse to make a big noise on limited money.

Two way Street: While it is evident how Marketing companies benefit by using social media, it actually is economically beneficial for both. Not only the marketing companies have to pay social media to run the adverts, but social networking sitestoo benefit from having more/increased consumer activity looking for new products and businesses.

These are only a few but remarkable reasons why Digital Marketing is doing so well with Social Media. Ethon India is an acoomplished SEO company based in Pune. It specialises in helping out business ventures make a mark in the online community, helping the clients go forward by leaps and bounds. This is where is party is.
http://www.ethonindia.com/digital-marketing-and-social-media.html
Aug 21st 2015 02:02

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