Warren Contreras   Old Retired Guy
I came up with an idea while participating in a training community that I am trying out now. It may be early, but I sense a real positive feeling.

If you give people the whole story in one report, they usually will just scan it and throw it aside to gather dust on their hard drive.

So how about giving them just enough to engage them, then require them to take some action before they get the next phase?

I read somewhere way back a phrase that has stuck in my mind and influenced me to several successful campaigns. To succeed in promoting online, Contact, Engage, then Upgrade.

If you can't get people engaged in taking action, there is not much chance for the upgrade to materialize and no money will be made.
May 20th 2014 07:24