Jonathan E. Rudd, II IBO, Total Life Changes
Hey, this comes from a seven-lesson email course that I wanted to share with you because i think that it will be very helpful.

"Power up Your Profits by Packing Your Email Marketing With More Punch."
Over the next few weeks (about a month), you'll be getting emails just like this! Each one will deliver an important tip that can drastically improve your sales and bottom-line!

So, let's start, shall we? Here's...

Lesson #1: Autoresponders 101

What the heck is an autoresponder?

An autoresponder is much like a fax-on-demand system, where you call a number or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online and get an instant reply.

Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information!

Think about it.

People are more likely to send an email to autoresponder than to a real, say, sales department. The reason? People want information NOW! They don't want to wait nor ask for it.

But the reason why marketers love "smart" autoresponders specifically is because, when prospects request information, their inquiry gives you permission to follow up with them!

"Smart" or "intelligent" autoresponders go further than just a one-time reply, because they allow you to correspond with personalized follow-up messages after the initial reply...

Such as our GetResponse !

The beauty is that they can all be pre-written, pre-set and pre-programmed... Only once! You decide how many emails, write the messages and set the intervals between them...

And that's it! In other words, smart autoresponders are like automated salespeople working for you, in the background, around the clock, so you don't have to! But there's more...

How to Boost Sales up to 400%!

If you don't have a professional, personalized, systematic and timely follow-up approach that hits your prospects with your message at least four to eight times, you're losing money!

The bottom-line is this: following up can increase your sales significantly. In fact, sending multiple follow-up messages can increase sales by 80% and as much as 400% or even more!

"Power up your follow-up" right now! See...
http://www.getresponse.com/

Before I reveal that secret to you, let me first explain to you why following up is so important from a marketing standpoint, and why GetResponse autoresponders specifically work so well.

Here's an excellent article written by my friend Michael Fortin, "The Success Doctor," who's a college teacher in marketing (reprinted by permission and edited for brevity).

[center][color=blue]How to be Sequentially Superior
Email is an important aspect of marketing online. But a single email is NEVER enough and in fact can be more costly down the road. Here's why...

Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action.

Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding.

The reason is that each individual has a specific buying behavior. For example, the marketplace is divided into several, graduated segments that are based on such behaviors. They are:

1. Innovators (2.5%),
2. Early adopters (13.5%),
3. Early majority (34%),
4. Late majority (34%)
5. And laggards (16%).

Innovators are risk-takers and venturesome. They usually respond to new offers immediately and quickly, without giving them much thought.

Early adopters are impulsive, too, and respond to new ideas early taking action soon after the innovators do, albeit a little more carefully.

The bulk of the market consist of the "middle majority" (68%), consisting of the early and late majorities. It's the biggest "piece of the pie."

The first half, or early majority, typically respond to new ideas fairly quickly but are a little more cautious and conservative than early adopters.

The late majority, however, are more skeptical, careful and slow. They take their time, usually shop around and need to see offers more than a few times before giving them any consideration.

The final segment, or laggards, are the slowest to respond. They take action only after time has elapsed, usually once everyone else has done so.

So, what does it all mean to you?

Ultimately, the important thing to note here is that a marketer's goal is to effectively reach, persuade and incite the largest segment...

The middle majority (68% of your market).

But doing so is difficult to do with a mere, single mailing. Repeating your marketing message more than once is essential with this group.

Email marketing is much like blacksmithing. To mold the metal, you must hit the iron: 1) while it's hot, 2) in the right way and 3) many times.

Similarly, since the bulk of most sales occur in the follow-up process, you need to follow up in a timely, consistent and compelling manner.
...[/color][/center]

Why a Next Generation Autoresponder?

At the beginning, I used to store my prospects' emails in a database and manually deliver regular mailings to them. That did the job but I was losing out on a much greater potential.

I wasted time and money doing all the follow-ups by hand, worked tirelessly to keep track of which prospect needed which message, and lost tons of sales when I stopped...

Are you doing the same? Then it's time to stop leaving money on the table! Find you an autoresponder. I have one that I use and recommend but since this is not an advertisement, you will have to ask me by contacting me directly.

Have a great advertising day!
Jonathan E. Rudd, II
demandprofitsteam@gmail.com
Jul 24th 2007 10:13