Marketing Advice

Marketing Advice  »  Do you buy or sell leads?

Do you buy or sell leads?

by Larry Killion Landmark Sovereign Grace Baptist Pastor
Larry Killion Advanced   Landmark Sovereign Grace...
What are your thoughts on buying LEADS for a group mailer?
Have you ever done it? What kind of results? Are there any reputable companies in this area of online marketing? What is the risk of being accused of SPAM?
Oct 28th 2013 02:38

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Comments

Bruce Bates Magnate II Premium   Cooperative marketing
A few years ago, I would have said buying lists was the fastest and most sure way to success.... these days... not so much. The industry has become flooded with bots that collect any public email and call that a "lead". And then there are the "legit" companies.... and of course they don't take EVERY email.... they only take the ones targeted towards your criteria but just as much BS leads.

The risk of getting accused of spam is around 80% (mainly cause 20% will just delete and not report)

There used to be a lot of legit companies - now not so much.
Oct 28th 2013 10:02   
Deb Simpson Senior   Health/Fitness Advocate
Larry, I have a link for an audio that deals with this subject that you might find very helpful. I will send you a connection request with the link. I came across the link from someone's blog. It is not, in any way, a promotional or prospecting link.
Dec 1st 2013 15:20   
Chuck Bartok Professional   Veteran Entrepreneur now Sharing
Since the methods of engagement are so easy to facilitate today, buying leads form unknown sources seems to be a waste.
Our client's mailings go out to specifically Targeted leads, who have already requested information and verified (double opt-in).
New Sign-ins (leads) show up everyday.
More important conversion is high and retention is very good.
One list 96% over 6 years.
The secret, I believe, is how you capture.
Dec 14th 2013 11:38   
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