How to Use TE's Effectively
Most if not all TE's are incentivized, non targeted traffic.
An ideal way would be to use a splash page with a call to action button.
Only folks interested in your message will even consider clicking the button.
The call to action button should always go to a capture page(squeeze) with a retargeting pixel.
The retargeting pixel will build you a custom audience regardless of whether they opt-in or not.
Now your audience is somewhat more targeted due to the fact they had an interest and took an initiative to take action (without being incentivized).
You can now do some targeted advertising to your audience who were interested in your message sending them back to your landing or bridge page.
Of course you could always get lucky and they opt-in right away.
You may be asking, what is retargeting?
Retargeting gives you a second chance to make a first impression.
Target people that have already visited your website with custom ad campaigns designed to bring them back.
I use SiteScout as one of my free advertising platforms.
However, NOT free to advertise, but affordable.
Retargeting has become an essential modern marketing tactic. In a recent article for Marketing Land, explains why:
It increases the effectiveness of all other marketing endeavors, raising brand awareness and bolstering brand recall in particular.
It also drives consumers down the sales funnel, allowing multiple opportunities for conversion.
Cookies make all this possible. As visitors land on a publisher’s page, a piece of code adds cookies to their browsers.
They’re then included in audiences lists that can be retargeted with campaigns designed specifically for their audience.
The power of RTB makes retargeting campaigns particularly powerful; these campaigns are highly targeted, heavily engaging, offer greater reach and all with lower overall campaign costs.
Other reasons to engage in retargeting include allowing to build an asset by capturing audience data, enhanced campaign performance and the ability to up-sell, cross-sell or on-board converted visitors.
Another fantastic piece of software I use for re-targeting is Clickmagick.
Basically it's the next-gen click tracker, rotator and link manager that's GUARANTEED to make every click you get more profitable ...
With 19 profit-boosting features (and counting) you can't get anywhere else!
It would behoove you to take it for a trial spin, see for yourself here...
Confused? Here's the simplest way to get started... Click here...
Enjoy...
Most if not all TE's are incentivized, non targeted traffic.
An ideal way would be to use a splash page with a call to action button.
Only folks interested in your message will even consider clicking the button.
The call to action button should always go to a capture page(squeeze) with a retargeting pixel.
The retargeting pixel will build you a custom audience regardless of whether they opt-in or not.
Now your audience is somewhat more targeted due to the fact they had an interest and took an initiative to take action (without being incentivized).
You can now do some targeted advertising to your audience who were interested in your message sending them back to your landing or bridge page.
Of course you could always get lucky and they opt-in right away.
You may be asking, what is retargeting?
Retargeting gives you a second chance to make a first impression.
Target people that have already visited your website with custom ad campaigns designed to bring them back.
I use SiteScout as one of my free advertising platforms.
However, NOT free to advertise, but affordable.
Retargeting has become an essential modern marketing tactic. In a recent article for Marketing Land, explains why:
It increases the effectiveness of all other marketing endeavors, raising brand awareness and bolstering brand recall in particular.
It also drives consumers down the sales funnel, allowing multiple opportunities for conversion.
Cookies make all this possible. As visitors land on a publisher’s page, a piece of code adds cookies to their browsers.
They’re then included in audiences lists that can be retargeted with campaigns designed specifically for their audience.
The power of RTB makes retargeting campaigns particularly powerful; these campaigns are highly targeted, heavily engaging, offer greater reach and all with lower overall campaign costs.
Other reasons to engage in retargeting include allowing to build an asset by capturing audience data, enhanced campaign performance and the ability to up-sell, cross-sell or on-board converted visitors.
Another fantastic piece of software I use for re-targeting is Clickmagick.
Basically it's the next-gen click tracker, rotator and link manager that's GUARANTEED to make every click you get more profitable ...
With 19 profit-boosting features (and counting) you can't get anywhere else!
It would behoove you to take it for a trial spin, see for yourself here...
Confused? Here's the simplest way to get started... Click here...
Enjoy...
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