The transformations brought by the globalization of the web need no elaboration. Whether we talk about the needs of an individual or a business, it would be safe to say that the web is playing a pivotal role in all spheres pertaining to human existence. However, capitalizing on the growing popularity of the web is never easy unless you reach your target audience before your competitors.

So, how to reach the target audience before the rest?

This million dollar question has a million answers, but most of them also cost a fortune. But as they say, exceptions are always there. And the exception in this case is top search engine placement.

It is estimated that over 90 percent of internet users resort to web search in order to find the information they need. Moreover, over 70 percent of all business agreements initiate with web search. Considering these factors, it becomes safe to say that top search engine placement majorly boosts the chances of your website being discovered by your target audience.

How to attain top search engine placement?

You have two options to get to the top of search charts – search engine optimization and search engine marketing. Let us take a closer look at these options.

Search Engine Optimization

Defined as a set of methodologies aimed at making a website search friendlier, search engine optimization, or SEO for short, can be your road to success if you can wait for a couple of months to reach the top of the search charts. That’s because SEO is a gradual process and may take a while to enhance the ranking of your website.

Search Engine Marketing

Search Engine Marketing is a more demanding approach of the two as it usually requires more capital investment. However, on the bright side, there is no wait time when you opt for Search Engine Marketing. Simply put, by resorting to this option, you will be able to get your ads displayed among the “sponsored” results returned by web search engines.

Which one is better?

It’s not really a question of which one is better. In fact, every digital marketing guru would concur that both SEO and SEM must be leveraged in order to tap the full potential of the web. Hence, it is recommended that you give some serious consideration to both the options if you wish your website to achieve and sustain top search engine placement on the most searched keywords pertaining to your line of business.