Personally I think the brand pages is one of APSense best features. Its purpose
is of course branding a business, an opportunity or yourself.
I have visited a lot of brand pages. Unfortunately there are a lot that look the
graphic of this article. Completely empty or only set up partially.
Such brand pages will not do you any good. In my opinion it can even harm your
business: what will people think of a business when they see a brand page that
has no or limited content? Well it sure does not tempt me to visit the main site
and I am sure that applies for most people that happen to see a brand page that
does not brand. In that case it is better to have no brand page in my opinion.
So how do you set up a brand page that has a positive influence on your main
business?
Most important of all is to ad content about your brand.
- Write a description on page about
- Ad your social media profiles
- Ad an RSS feed related to your brand i.e. from your WordPress blog
of tour company site. If you don't have one you can choose a related one
from APSense.
If you are not sure on how to do that you can consult the
APSense Support group
where you can find several instructional videos.
Another important thing is to make them visually attractive by adding a logo and
changing the header in one that shows what your brand is about. Realize that
most online marketers have a busy schedule and tend to scan internet pages
rather than reading the text.
The header and logo is the first thing people see. A well designed header and
logo can tell more than a 1000 words and can persuade the visitor to look more
closely to your brand page and possibly visit the main site that the brand page
is promoting.
If you are not very good with graphics I can help you. I create headers and
logos for very reasonable prices. More info on
Webmiep GraphicsNote: graphics are resized to fit this
article. Click to view live samples.
Additionally the live feed of your brand page looks a lot more attractive when it contains some pictures. When your RSS feed contains articles/posts with pictures they will show up in the live feed as well in most cases. If not, Pinterest pins connected to your brand pages will also show up in your live feed.