Not everyone has good writing ideas when it comes to article marketing. Even if you know what you are talking about, just coming up with topical ideas to write about can be a bit difficult when talking about articles. When writing articles, you have to write in a topical format because people are going on the internet to look for specific information and if you are detailed with your information, then you will have a better chance of getting readers and eventually customers. 

If you are not aware of how to get the best keywords for your article marketing efforts, then you could be missing out on the many website visitors you can possibly reach. Sometimes people will write just to write and not really think about who is actually looking for what they are writing. 

Generally your topics are going to be similar to another person or website. However, you don't have to talk about the same exact topic the next person is talking about. You can take on an opposite point of view or you can add a point that the other writer failed to mention. Either way, there is always something original to write about without being redundant or being typical with your topics.