If looking at your stats sinks your heart, think about boosting your marketing efforts with a social media campaign. Sometimes taking this fresh approach can rejuvenate your business, and help you to reach a new level of success. Social media marketing will present a broader audience, and it is cost-effective and easily accessible. This article will provide you with some simple, yet effective tips that can be used to start your marketing campaign in the world of social media.

When doing social media marketing, it's critical that all your ads are in a visible spot. Unless your ad is placed in a prime location, it may be absolutely worthless.

Remember that social networking isn't just about advertising your product. Interacting on a personal level through social networking sites gives you an opportunity to understand more about the consumers who occupy your market. You can also interact with them, and they can begin to interact with your brand. Social networking provides ample opportunity for marketing, but it is sometimes better thought of in terms of how it can be used in customer relations.

Notice when in the day you get the most responses and re-tweets when using Twitter. Knowing this can help you determine when you want to send out messages. If you are using an auto message service, set it up so they send out at that time.

Offering your customers to do surveys about their habits on social media sites is beneficial. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If your target audience does not care about social networks, perhaps you should focus your efforts on something else.

Always separate your professional Facebook site from the one you use for personal social purposes. You don't want your business followers to see your drunken New Years Eve photographs, or see love notes from your partner. If you opt for your real name to be shown on your professional profile, you can always use a pseudonym for your personal profile, so that the two do not show up in the same search.

Facebook users with smartphones can "check in" through Facebook Places when they visit a properly set up business. Make a Facebook page for your store, and get customers to check in from your store by offering a discount to anyone who shows their status to a cashier. You can also use Foursquare to have customers check into your store in exchange for a discount. You may want to do this as well.

Promote special offers via social networks. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. A good social media marketing campaign enables customers to interact with company representatives as well as the brand in general.

This article should have convinced you that it's pretty easy to get into the social media marketing groove! Once you decide to begin this endeavor, you will need to continue your education so you can understand the latest trends and learn new techniques. If you keep going with this effort, you can follow this advice and schedule your updates as part of your regular routine.