There is a major misconception in the home-based business world, and it's the idea that everything can be done by oneself. So many people enter the home based business world looking to make money, literally thousands everyday, but every year the home based business arena including internet based business experiences a greater than 95% failure rate. There are a number of reasons for this, but the primary reason for this high level of failure is because people are taking too much on their plates.

Lets take a look at a traditional business. If an individual decides to start up a fast food restaurant, this person never looks to do everything in that establishment themselves. They do not try to run the registers, cook, clean, service the customers, handle quantity and demand and keep general operations in order all by themselves. What the business owner does is leverage off the efforts of their employees. An offline business owner employs an entire team of people to help run a successful business. However, the online marketer rarely does this.

In the online world, most entrepreneurs try to do it all themselves. They try to generate leads, sell, develop their websites, grow their lists, and provide customer service all by themselves. Each one of these area's can easily be a full time job, and what ends up happening is the online entrepreneur runs themselves too thin by trying to do so many things at once, and ultimate fails at making any money online.

The true secret of success is to leverage off a team of people to help minimize the burden of running a business. Most marketers need a 24/7 sales team to sell for them, competent lead generation and traffic generation resources, a very good technical team behind them, and a solid online presence including their own domain. It is literally impossible to make any money online unless the online marketer has their own domain. There isn't one successful marketer on the internet who does not have their own website.

The more people who are involved in the entrepreneurs business, and the more people whose work and efforts they leverage off of, the more money the entrepreneur will make in their home based business. The most successful online marketers are the ones who surround themselves with people who are better than they are in different parts of online marketing, and they all work together to make money.

The most important asset to any online business id the number of people who are involved and their levels of knowledge in their particular specialty. A smart online entrepreneur will be part of a team as no truly successful person has ever really done it all by themselves.