What’s the difference between viral and referral marketing?

Asked by Neha, in Internet & eBusiness


Ajay Goyal Advanced  Endive Software
Referral marketing is the art of getting people, who may not even be your customers, to refer your product or service to other people, typically their friends or acquaintances. Viral marketing, simply put, is referral marketing over the Internet.
Sep 14th 2017 07:14   
praj v. Senior  SEO Executive
Viral Marketing - a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.
Viral marketing technique induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
Referral marketing with a refer a friend program creates engagement, generates more leads & increases sales faster than any traditional marketing program.
Sep 16th 2017 02:20   
Sunil Limaye Advanced  MARKETER
referral marketing is when "referrer"s promote or refer your product/ service/ message to other expecting some incentive.

Viral marketing is when the message gets more visibility because the reader wants to share it with others without expecting any incentive.
Sep 17th 2017 06:48   
Ingmar S. Advanced  Innovative Marketer
Viral marketing may cost you just a few dollars. But you need to have a really mind blowing idea to make people share it actively, which happens to one of 10,000 entrepreneurs.
Oct 9th 2017 00:46   
Please sign in before you comment.