What is the difference between SMO and SMM procedure?

Asked by Steve Smith, in Internet & eBusiness


Voigue Pty Ltd Freshman  Call center outsourcing
Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.

SMM on the other hand is the next step to SMO. Once you optimize your website,it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them. These may include advertisements, blogs, images, and videos describing your services and products.
Dec 29th 2017 06:46   
Nasar Mohammed Advanced   Digital Marketing Executive
SMO is social media optimisation creating business page and groups in social media and promoting in it. SMM stands for Social Media Marketing that includes promoting website and business pages and content in popular social medias such as Facebook, G+, Twitter, LinkedIn
Jan 1st 2018 23:41   
Darby Hogan Innovator  Technical Support Engineer
The main different b/w smo and smm is smo is free activity and smm is paid activity
Jan 2nd 2018 01:38   
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