What are SERP and DA?

Liz Seyi  Digital marketing manager
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
Aug 14th 2023 00:54   

Nobilia India  German Made Kitchens
SERP (Search Engine Results Page) refers to the page displayed by search engines in response to a user's query. It showcases a list of organic and paid search results relevant to the search terms entered. The SERP includes various elements like featured snippets, ads, knowledge panels, and organic listings, providing users with information and options to choose from.

DA (Domain Authority) is a metric developed by Moz that predicts a website's ability to rank on search engines. It is measured on a scale of 1 to 100, with higher scores indicating a stronger potential for ranking. Factors like the number of quality backlinks, content relevance, and website structure influence a website's DA. A higher DA suggests a greater likelihood of higher search engine rankings and increased online visibility.
Aug 16th 2023 04:49   

Armstrong Louis  HR
SERP is Search Engine Results Page and DA is Domain Authority.
Sep 10th 2023 01:18