Rent-A-List - Control Your Traffic

by Karen Laws

Review on Rent-A-List - Control Your Traffic

The understandable need to make money often lead marketers to mainly focus on quickly generating cash flow, and this can become quite costly when paying for advertising that may not bring any ROI.

Do You Test Your Marketing Campaigns?

Rent-A-List is a powerful marketing service to get targeted traffic, information about the effectiveness of your marketing campaigns, the responsive advertising sources, and to determine if you need new marketing strategies.

By having this relevant information you can implement simple tweaks which can dramatically increase the results of your ad campaigns. Testing and tracking your marketing campaigns becomes very easy with Rent-A-List.


The Terms That Every Online Marketer Needs To Know.


Impression - A single instance of an online advertisement being displayed on a web browser.

CPM - Cost per thousand impressions.

Click-through (CT) - The process of clicking through an online advertisement to the advertiser's destination.

Click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Cost-per-click (CPC) - Cost or cost-equivalent paid per click- through.

Cost-per-action (CPA) - Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Conversion rate - The percentage of visitors who take a desired action.

Estimated cost per click (eCPC) - The average cost of one click- through per one hundred.

Customer acquisition cost - the cost associated with acquiring a new customer.

Hybrid model - A combination of two or more online marketing payment models.

Page view - request to load a single HTML page.

pay per click (PPC) - Online advertising payment model in which payment is based solely on qualifying click-throughs.

Pay per lead (PPL) - Online advertising payment model in which payment is based solely based on qualifying leads.

Pay per sale (PPS) - Online advertising payment model in which payment is based solely based on qualifying sales.

Site stickiness - The amount of time spent at a site over a given time period.

Unique visitors - Individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

Web site traffic - The amount of visitors and visits a Web site receives.

Dwell Rate - According to eMarketer, dwelling on an ad is spending time with it, including mouse-overs, user-initiated video duration, user-initiated expansion duration and other user-initiated custom interaction durations.

The Rent-A-List Targeted List Advertising is a great marketing strategy to reach your specific market, WITHOUT spending a lot of money when you're ready to drive a steady stream of traffic to your website.

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