What makes The Ethnic Story so special?
There is no doubt that the Indian handicrafts industry is very important for the economy because it is one of the largest employment generators and also accounts for a significant share in the country’s exports. And that's not all, it is one of the oldest industries in the world, and it was once considered as a potential economic growth advantage for the country before industrial development began. And India's rich cultural heritage, tradition and history had only added to its growth over the years.
In the recent times, the Indian Prime Minister - Shri. Narendra Modi also spoke about the rapid growth in the Indian Handicrafts space during the Govt's most talked about startup event - Startup India, Standup India on 16th Jan, 2016. Mentioning about this industry on an event like this clearly indicates that there is immense growth opportunity that still is unexplored.
We at The Ethnic Story are on a mission to help the Indian Handicrafts industry by connecting the customer to their favorite handicraft product. We hope to become the leader of this space by not only increasing the sales but by also changing the lives of these great artists who have carried the Indian values and tradition for so long and made India proud.
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