The technology has changed the human life to a large extent
in recent years. Among all the devices the internet has been much influential
to the normal life of an individual also. Since the beginning of Google as a
search engine, many things have changed.
In the past few years, the Google Search Engine Result Page has changed a lot.
Google added snippets and knowledge graph which was welcomed by the internet
users. Every time Google comes up with something better when internet users
least expect it. As a search engine,
Google is ambitious to deliver results at amazingly fast speed and in an effective manner. Google SERPs are going to
change a lot in 2018, and some potential
changes are mentioned here.
Featured Answers
Since the time Google started as a search engine, the main
goal is to deliver faster results. Whenever a
user enters the search text, the information loads in just a second.
Speed is what Google depends upon a lot. The more a user has to wait, the less
there is a chance he will return. The answers that a user gets should be
relevant to the keyword entered and should appear in a split second. If the
user doesn’t get a relevant answer at quickly,
he surely goes to another search engine.
Increased focus on Pay-Per-Click
Every cyber marketer assumes that PPC on Google search engine
is not worth anything, but it is not
true. Several surveys conducted online show that PPC based clicks are just one-fifth of the total, and the remaining clicks are always on desired and important
results. The important thing for Google is its advertisement business, and PPCs aren’t making it for them. In recent
days, Google has polished their way of showing advertisements, and that’s why it is clearly presumable that SERPs will have advertisements in a better manner
than now. Get an SEO expert to maintaining you ppc campaign.
Less Click-through Rate
When a user enters a search text in the Google search bar,
Google pops informing suggestions. For an instance when a user enters a word on
the search bar then Google immediate shows its meaning on the results page.
Hence there is no organic click on any website because the result had enough
information for a user. The better way to get improved click-through rate is to
have rich snippets and information cards. So it is essential for a website
owner to have great cards for improved CTR.
Trending News is
important
People want to read news and Google have its own way to deliver
it to them. When a user enters anything regarding news on the search bar, Google instantly shows a card with enough
information to know about. But getting
news even gets better on mobile phones due to Google Accelerated Mobile Pages
(AMPs). When a cell phone internet user enters a search text, immediately
snippet result turns up with little AMP symbol on its lower left corner meaning
the snippet directs the user to be accelerated and optimized
news page.
So these are some of the many potential changes that many
SERPs witness in 2018. Click over for top high authority guest posting service by Fogut Technologies.