Why Your Business Needs a Mobile App

by Raihan Reza Elvira infotech Pvt. Ltd.

According to 2017's stats, smartphone users downloaded more than 170 billion apps on their mobile devices. Looking at the future, then the number is going to grow at a tremendous speed. Statists projected that the number of app downloads will grow to 352.9 billion in 2012. Isn't that impressive?

Today, the consumers are always on the move and they are using the mobile application to get there. Whether they use tablets, mobile phones or other devices with the help of the apps they can get them the information they need with a few touches. This is the reason why mobile applications are so much important in today's digital world.

If you are still not convinced why you must build an app for your business, here are the top 5 benefits of going down this path sooner rather than later.

Build customer loyalty: With the help of a mobile application, a business owner can set a direct link with the customers. This closeness builds a strong relationship between organization and customer which later evolve into brand loyalty.

With the help of the mobile application, you can get repeated customers. You can set a reward program to use the App. Starbucks is one such company that is using this method very smartly to increase revenue. Through their star point system, they always encourage customers to come to the stores to collect more points, which maximizes sales and repeat customers.

Improves Customer Services: An app not only helps the organization to reach millions of prospects, but also enhance overall customer service as well. With the help of the mobile application, you can reach out to them directly if they face any distress.

Lastly, they can further give you feedback about your services as well as the functionality of the application as well. With features like "call to action button", direct chat, you will be able to offer better value and care to your precious clients. If you don't know what features or designs you must choose for your business Apps, you can contact an App design company to build a perfect customer-centric mobile application.

Stand Out From the Competition: These days, though it's crucial, but adoption of the mobile application is quite rare by small business owners, and this is where you can take a big leap ahead of your competitors. Be the first in the market to offer a mobile application to your customers. They will repay you for your futuristic vision.

Rise in Profits: Client satisfaction is directly proportionate to sales. That said, an increase in client satisfaction will improve your sales as well.

As we all recognize, most people connect to the Internet via a mobile device today. Having a responsive website that can adjust to any screen, irrespective of its size is a must. However, if you further launch a mobile app for your company, you’ll see an exceptional rise in your sales and profit.

Use as a marketing channel: The traditional way of marketing is past. These days you don't have to appoint a marketing person to connect with your clients, print brochures to make your customers aware of your existence. A mobile app can do all of the above discusses methods for your business with a few clicks here and there.

Your mobile application can be the best promotional/ marketing tool for your business. It can assist you to do marketing tasks with efficiency. A mobile app enables you to understand the interest of prospects and you can market similar services and products in the interested list.

Above all, use your app to offer news regarding new arrivals like a product launch and other business affairs. The more data you offer to the users, the more they are likely to feel connected to the business.

Grow your business: Previously marketers thought that people only browse products on mobile and to purchase anything on the internet they move to their desktops. Needless to say, that was miss conception. Today, the mobile application makes more than 40% online transaction

According to statics, more than 1/3 of all sales on laptops or desktop followed an earlier visit from a mobile device. Even people who love to shop online from a larger screen tend to spend maximum time on their mobile phones to research their favourite product. In this digital age, businesses without active mobile app may find sales dwindling.

The final decision is yours, but the mobile application will assist your business to keep moving in an understandable direction and will encourage you to make customers’ lives simpler and easier in an invasive way.