Why Superdry Leads the Way in T-shirt Fashions

Superdry first started trading in late 2003. Since that time, they have come a long way, and are now one of the biggest brands of urban street wear in the country. Their t-shirts, hoodies, and jeans sell globally, and they now float stocks on the London exchange.

The target audience for the Superdry brand are the young, fashion conscious, urbanites. They are becoming increasingly mainstream, but this has nothing to do with the brand pushing itself into the market, but everything to do with people noticing the brand, and loving what they see. Today, it is common to see the stars, the city dwellers, and the elite wearing Superdry t-shirts. Notable celebrities that frequently sport the brand include the big ones: Beckham, Moss, Gallagher - to name but a few.

Perhaps the largest appeal of the brand is their focus on Japanese design. There is something elegant, understated and highly creative about all Japanese design, and Superdry has managed to capture its essence. Whether it is their Osaka design, their oil slick, or others, you know when you are looking at a Superdry T-shirt, and this distinctiveness sets the brand apart from the competition, driving them to the forefront of the casual fashion market.

We aren't overstating the case, either; they are one of the most popular brands of urban fashion in the world at the moment. They distribute their clothing throughout the world, and have international stores in several different countries: not bad for a brand that started life in the backstreets of London with the idea of providing alternative fashion to the underground massive. Today, they have entered the mainstream, and with them so too has urban art: it's now cool to be from the streets, and everyone tries to emulate that look. Superdry is a really good brand for anybody looking to update their wardrobe with a quirky, off-the-wall look.

Another reason that their t-shirts prove popular is their engineering. The Superdry range of clothing is designed to fit well, to flatter the physique, and to highlight the good, while down playing the bad. They tuck you in and they tuck you out, but in all the right places. For women, they create an elegant curve, for men, they bulk out the shoulders and straighten the torso.

It isn't simply the design of the clothing that makes them such a popular brands, but the quality of the materials, as well. You can tell that the brand is high quality just from looking at their t-shirts and jumpers. They are always heavyset, thick, and finely woven. They simply ooze quality, and this is another reason as to why they prove to be as popular as they are. Their clothing keeps its shape very well, its colours and its quality - investing in Superdry is well worth the money, because these clothes are built to last.

In summary, Superdry t-shirts are popular because the brand is innovative, it captures the zeitgeist, it is superior and of an exceptional quality. You can check them out for yourself, at Triple S Clothing.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments