Why Media Buying will get harder in 2017

by ADG Online Solutions Build Your Digital Sales Funnel Now

While media is commonly the biggest single marketing expenditure, some marketers have a firm grasp of how their investments have performed. They are also not so sure whether the agency recommending and making the purchase has delivered real value. All this serves to make online media buying effective and efficient, which is an ongoing challenge. There are many digital marketing agencies which serves gives best SEO services, best SMO services and media buying services.

Media buying has become more complicated, fragmented and costly in last couple of years. Marketers are under pressure to find out how to use technology to automate the processes of online media buying and, how to add value to the campaign and ensure transparency in planning, buying and measurement of the campaigns.

Analytics, automation and other innovative technologies can provide the insights marketers and promoters needs, but relatively few organization have been able to take full advantage of these capabilities.

As marketers make plans and budgets for marketing, here are four major elements that are vital for getting the full value from media expenditures not only from best SEO services provided by from the media buying also:

· Transparency- Marketers deserves to get the full value for their money. They should know the airtime and impressions delivered to him matches as the promised ones. Agencies should make it transparent for the marketers about the advertisement, its on-air time and the result they have received from the campaign.

· Attribution- Marketers should know what is and is not working in their campaign. This is very important aspect as they can modify and optimize their campaign and adopt a strategy which works best for them. This important as agencies move into digital and programmatic buying.

· Content- As "old media" loses some of its grip on the content, marketers need to be smarter about how to reach their target consumers and understand the best ways to do so. Discovering new avenues, raises transparency and value concerns, as agencies charge much higher fees for this kind of work. Marketers need a good understanding of how value is delivered of a campaign when new content is involved.

· Technology- Media buying in the digital age is very complicated for analysis by calculator or spreadsheet. Marketers need access to sophisticated models and analytics and also input from huge databases on global media costs and impressions.

These are some elements which might make media buying harder in 2017. So before empaneling with any agency for digital marketing campaign check their services and always hire the best in the league.